
Macfrut 2021, oczekiwanie wciąż rośnie
1 wrzesień 2021
The 2021 edition of Macfrut, the international trade fair for the fruit and vegetable sector, is just around the corner. From 7 to 9 September, at the Rimini Expo Centre (Italy), the international fruit and vegetable industry will gather once again in person at a three-day trade fair packed with events, technical tests and, above all, trade relations. A total of 800 exhibiting companies will be present, 20% of which are from abroad, representing all industry segments (production, technology, machinery, packaging, logistics, services, etc.) and 500 international buyers have already been accredited.
As the 38th edition draws closer, enthusiasm is growing not only among sector professionals but also among the organisers who have been working hard over the last few months to ensure the successful and safe running of this trade fair, which will be the first major in-person event dedicated to agri-food. ‘We are proud to be able to say that the 2021 edition of Macfrut will inject new optimism’, says Renzo Piraccini, President of Macfrut, ‘and we are pleased with the feedback we are receiving from our exhibitors as it once again shows just how committed they are to this event. Trade relations should be conducted face to face; however, over the last few months, they have been subject to restrictions due to the ban on in-person gatherings at large specialist events. The figures show that sector professionals are very eager to meet again and feel the need to do so. The organisers of Macfrut have been working tirelessly to make this happen and to make sure that the trade fair can take place as safely as possible,’ concludes Piraccini.
A hybrid formatMacfrut 2021 will be a special edition, not only because this will be the first major in-person event for the fruit and vegetable industry, but also because it is a hybrid format. In fact, those who will not be able to come to Rimini can participate virtually by registering at macfrutdigital.com. The online platform will offer the opportunity to hold B2B meetings, watch recorded conferences and visit the virtual stands of the exhibiting companies.
The China DayMacfrut will officially kick off on 6 September with a virtual preview dedicated to China. The China Day will be hosted on the macfrutdigital.com platform and is organised in collaboration with the ATPC (Agricultural Trade Promotion Centre), the Chinese government body that promotes agricultural products. In addition to the exhibition there will be a dedicated area for B2B meetings as well as the second edition of the Italy-China Forum, which will be the largest event for trade exchanges with China ever held outside of the country. The exhibition area will be divided into two pavilions: the China pavilion, which will feature 111 Chinese companies representing leading producers from 20 provinces, including Guangdong (tropical fruit) and Hebei (apples and pears), and the international pavilion, with about 20 exhibitors interested in the Chinese market.All virtual stands will remain online during Macfrut and will be visible in English, Chinese and Italian, while an English-Chinese interpreting service will be available to exhibitors and buyers during B2B meetings.
International conferencesSeveral international conferences are also scheduled to take place in person, but they will also be recorded and made available online for those who want to watch them at a later time.The Italian Berry Congress, a great new addition to Macfrut 2021, promoted by Ncx Drahorad and ItalianBerry.it in cooperation with Macfrut, will be held on 8 September. This event will focus on experiences in the entire berry industry, which will be shared by participants from the world’s main production and marketing areas: a meeting place for nurserymen, producers, packers and large-scale retailers.The Biosolutions International Forum, aimed at bringing together the Mediterranean production chains and the world of biostimulants, will take place on 9 September. Both events will include an exhibition and a conference.The fourth edition of the International Asparagus Days, instead, will be held throughout Macfrut: a three-day exhibition with conferences, field demonstrations and technical visits to companies dedicated to the entire asparagus industry.
A Covid-free trade fairIn accordance with the Covid-19 measures taken by the Italian government, Macfrut will only be accessible to those who have a Green Pass or an equivalent international certificate. Those who do not have one will be able to take a rapid test at the exhibition centre at either of the two entrances.
AccreditationTo get your ticket to Macfrut, please follow the steps online
at this link.
To access the macfrutdigital.com platform, you must first register
here (registration is free of charge).
Przeczytaj również:

FRUIT LOGISTICA 2025 przyciąga rekordową liczbę uczestników
4 luty 2025
Berlin jest gotowy na międzynarodowe spotkanie profesjonalistów z branży świeżych produktów. FRUIT LOGISTICA oficjalnie otworzy swoje podwoje jutro, witając gości handlowych z całego świata. Z ponad 2600 wystawcami z ponad 90 krajów, wydarzenie ma na celu ponowne potwierdzenie swojej reputacji jako najbardziej wpływowego miejsca spotkań dla globalnego sektora owoców i warzyw w tym roku. Tegoroczne motto, „Fruitful Connections”, podkreśla nacisk wydarzenia na wspieranie znaczących partnerstw i współpracy w branży. »

Heliospectra świętuje 10 lat dynamicznej kontroli światła z helioCORE™ i 15 lat dynamicznego oświetlenia
3 luty 2025
Heliospectra AB, światowy lider w dziedzinie innowacyjnego inteligentnego oświetlenia ogrodniczego i dynamicznych systemów sterowania oświetleniem, z dumą obchodzi 10. rocznicę swojego pionierskiego systemu sterowania helioCORE™ i 15 lat jako dostawcy dynamicznego oświetlenia. Od momentu wprowadzenia na rynek helioCORE wspiera plantatorów i badaczy na całym świecie. »

Uniban: Piąty co do wielkości eksporter bananów na świecie stawia na nowy port
3 luty 2025
Uniban, wiodący kolumbijski eksporter świeżych bananów, plantanów, egzotycznych owoców i innych produktów rolnych, prezentuje swoje przyszłościowe projekty na targach Fruit Logistica w Berlinie. W centrum uwagi znajduje się otwarcie najnowocześniejszego portu Puerto Antioquia, który zrewolucjonizuje kolumbijską infrastrukturę eksportową. Firma podkreśla swoje zaangażowanie społeczne i środowiskowe, dążąc do zrównoważonej poprawy jakości życia w regionach uprawy. »