FRUIT ATTRACTION, the international trade show for the fruit and vegetable industry

6 June 2020

Fruit Attraction is the commercial meeting point for everyone in the fruit and vegetable business community. This year it will be a great tribute to all professionals in the Fruit and Vegetable industry with the aim of serving as a fulcrum to promote the reconstruction of international trade relations within the fruit and vegetable sector.

Quality, innovation, diversity, knowledge, sustainability and technology, are the key words of this new edition of the event, which will take place from 20 to 22 October in IFEMA.

Under the motto Where Fresh Produce & Innovation meet, Fruit Attraction will once again offer international markets the most comprehensive and effective marketing tool for the fruit and vegetable sector.

Fruit Attraction 2020 will be a unique and exclusive event which will introduce many new features for the first time ever at Fruit Attraction: Fresh Food Logistics, Fresh Shopping Lab, Avocado Fresh´n Star or Biotech Zone. Also, it will be held coinciding with Flower&Garden Attraction and Fresh Food Logistics Fair.

Fruit Attraction announces a new edition of the Innovation Hub Awards

6 June 2024

For one more year, Fruit Attraction is organising a new edition of the Innovation Hub Awards. These awards that recognise innovation and entrepreneurship in the fruit and vegetable industry are aimed at exhibiting and co-exhibiting companies that submit the best project, product or service, placing an emphasis on the criteria of innovation, sustainability, applied technology and knowledge. Companies participating at Fruit Attraction 2024 interested in taking part can do so until 4 Septembe »

Business Meetups reach grand finale

4 June 2024

ASIA FRUIT LOGISTICA China Business Meet Up brought together more than 1,600 high-level industry professionals in Shanghai on 27-28 May. Trade visitors enjoyed two days of illuminating talks and insights, high-quality networking, and a bustling B2B expo focused on China’s dynamic and fast-moving fresh produce market. Held at the Shanghai World Expo Exhibition& Convention Center, the China Business Meet Up marked the grand finale of ASIA FRUIT LOGISTICA’s new roadshow of content-backed networking events in key markets across Asia. »

Egyptian grapes from Fresh Energy

4 June 2024

Fresh Energy offers from the its farm where the highest quality fresh produce are grown, in accordance with the strictest quality standards. This allows to maintain control over every step of the process, from seed to shelf, ensuring the freshest, most flavorful produce for customers. Fresh Energy cultivation spreads across the 10th of Ramadan CITY, Dar El Salam 1 and 2 , AL Alamein and Al Ismailia in a mineral rich soil covering a wide range of production of premium fruits and vegetables. »