Macfrut 2019, Italy looks abroad

A month before the 36th edition of Macfrut, the international trade fair for the fruit and vegetable industry scheduled in Rimini from 8 to 10 May, figures are growing: 8 pavilions, over 1,100 exhibitors, 25% of which from abroad, 1,500 buyers invited from all over the world, and about sixty events including summits, business meetings and conventions, proving that this fair is also rich in content.

The key point of the trade show, which has been investing in this aim for years, is internationalization. "Italian fruit and vegetable industry is too dependent on the internal market, meaning European market, because selling in Germany or in the Netherlands no longer means exporting" - says Renzo Piraccini, President of Macfrut. “I believe that, at least for the products that allow it, future means widening the target markets. One of the most interesting ones is the area of the Persian Gulf, which today represents less than 2% of the export of fresh Italian fruit and vegetables and which I think is worth much more”- he concludes.
Therefore, the central topic for the growth of the Italian fruit and vegetable industry is the development of the international market. And here Macfrut plays a key role, in its strong commitment to internationalization: the promotional tour of the 2019 edition saw around thirty presentation missions around the world, foreign exhibitors present in Rimini will be 25%, including a remarkable pavilion entirely dedicated to Africa. There will be 200 companies from 14 countries: Angola, Benin, Congo, Ethiopia, Ghana, Kenya, Mozambique, Namibia, Senegal, Somalia, Sudan, Uganda, Tanzania, Zambia. Among the innovations on the international level, we point out the first presence of Cuba with 5 companies, Proecuador with 8 large companies, the Mexican state of Zacatecas with 6 companies.

Thanks to the tested synergy with ICE Agency, 1500 buyers have been invited from all over the world (only five years ago they were 250), with important confirmations from Eastern Europe, the Persian Gulf (Emirates, Bahrain, Qatar), India and Southeast Asia. Buyers who have registered for Macfrut will be able to take advantage of an important opportunity, “Macfrut Hosted Buyers Program”: from the first week of April the B2B platform is open, an online system in which each operator can set appointments with exhibitors in order to create his/her own customized agenda. The organizers will then send the final agenda in the first few days of May, after which each registered operator can print his/her ticket, schedule and agenda. In addition to the benefits related to the customized organization of the visit to Macfrut and the possibility of being hosted, buyers participating in the program will have access to the VIP Business Lounge, a reserved area set up in Rimini Fiera pavilions in which they will be able to enjoy free Wi-Fi, interpreting, wardrobe and other services.

Macfrut 2019 Info
Macfrut is organized by Cesena Fiera and will take place at Rimini Fiera on 8-9-10 May 2019, from 9.30 a.m. to 6.00 p.m.
www.macfrut.com

Read more:

A test field of around 3,000 m² at Macfrut 2024

23 April 2024

At Macfrut, the sector’s innovations will be on display in an area of around 3,000 square metres, divided into two halls: one dedicated to fruit growing (Hall C1 - Agri Field Solution) and the other to soilless production techniques, commercial and industrial horticulture, and mechanisation (Hall A1 – Machinery Solutions). ‘Both of these areas allow visitors to see for themselves what they can put into practice on their own farm,’ says Luciano Trentini, an experienced agronomist. »

The first edition of Fruit Attraction in Brazil reflects the potential of the Brazilian fruit and vegetable sector

22 April 2024

Fruit Attraction, one of the world's leading international trade fairs for the fruit and vegetable sector, has closed its first edition in Brazil, at the São Paulo Expo. The three-day event brought together the entire production chain of the sector, with the presence of 45 countries and 8 Brazilian states (São Paulo, Bahia, Pernambuco, Rio Grande do Norte, Maranhão, Pará, Espírito Santo and Paraná) and 12,000 visitors. »

What happened in the food industry this past month?

15 April 2024

Innovation is of key importance at SIAL Paris – and nowhere is this more the case than at the SIAL Start-up Village, which is run in partnership with Sesamers. Present in 24 countries, Sesamers is a global network of tech events that was launched in 2015 by specialists in innovation and business events. “With 10 years of experience, we help innovative businesses to shine on stage, build better events and scale their influence strategy,” the network, also known as Start-up Sesame, says. »