“China value-chain opportunities and recommended omni-channel strategies”

SHANGHAI November 12th, 2-5PM Hall N3, stand N3D90 (FREE registration)
“26% CHINA FRUIT IMPORTS GROWTH in 2018”

Leading China retail & E-commerce buyers are invited again as speakers to the 3rd FHC China Fresh Produce conference, to debate on the latest China market opportunities and best “Value-trends” strategies for fresh produce.BENLAI, XIANFENG FRUIT,  30+ SANSHIJIA, FRUITDAY & CITYSHOP, as well Omni-channel experts ARCTIC SOLUTIONS & the largest Mongolian wholesale markets SHIQUANSHIMEI GROUP.

China imports of fresh fruit registered again a record growth of 26% increase and almost achieved the volume of 4,9 million tons. The long term growth is fuelled by China consumers preference for imported produce, the strong growth of every distribution channels and the government policy to open for imports (protocols opened). US-China disputes is also generating new opportunities for all the other fresh produce export countries around the globe to increase their market share in China.

FREE pre-registration (online) to the expo & conference at:
https://sinoexpo.ubmonlinereg.com.cn/Registration/Default.aspx?fid=905&lang=en&source=website (ENGLISH)
https://sinoexpo.ubmonlinereg.com.cn/Registration/Default.aspx?fid=905&lang=cn&source=website (CHINESE)

QUESTIONS AND DEBATE: THE MOST EFFECTIVE SUPPLY CHAIN AND HOW TO REACH THE CONSUMER
Most of the morning conference will be dedicated to a discussion between the speakers on the following subjects:
The major distribution channels in China for fresh produce, comparing their competitive advantages and how to approach them from retail/online/wholesale perspectives;
Consumer trends and a better product mix for suppliers in terms of growing categories and successful new varieties for both domestic and imported produce;
Marketing strategies for both offline and online channels, with recommendations and examples of product brands with B-to-B and B-to-C campaigns.

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