Macfrut Digital - The fruit & vegetable world on your PC

12 May 2020

The Digital trade fair for the fresh produce industry, a three-day event for professionals with B2B meetings and buyers from all over the world, will take place from 8 to 10 September 2020, hosted by the Natlive platform. An absolute novelty in the trade fair scene of the industry.

Macfrut 2020 goes Digital. From 8 to 10 September 2020, Italy’s international showcase for the fresh produce industry will offer business opportunities through a digital platform that will bring together buyers from all over the world, opening up new international markets for the sector. This innovative project makes Macfrut the first digital trade fair for the fruit and vegetable industry.

The uncertainty surrounding the current health emergency has made it difficult to organise the traditional trade fair, now in its 37th edition, in the usual way. Italy is striving to reaffirm its leading position in the sector, and this approach is in line with the current possibilities offered by state-of-the-art technology, which provides a unique opportunity for the fruit and vegetable sector.
Hence the launch of Macfrut Digital, a professional, simple and effective virtual trade fair for the fruit and vegetable sector, which will be fully online. This virtual event will not replace the physical one, but given the current situation it is intended to give all professionals involved the opportunity to do business in the global market. Thanks to this interactive platform, exhibitors will be able to interact with the buyers and sector professionals who will “participate” in this three-day virtual event.

How Macfrut Digital will take place
All visitors, from all across Italy and from all over the world, will be able to access and participate in this three-day virtual trade fair by using a personal device (PC, tablet or smartphone).
This system has three strengths: it is effective, since it allows participants to reach out to a large number of customers and markets directly from their workstation; it is simple, since it uses a platform that has been designed also for computer illiterate people; and it is inexpensive, free of charge for visitors and affordable for exhibitors.
But let’s go into detail. Macfrut Digital will consist of two areas: the Exhibition and the Forum. To log in, please register on macfrutdigital.com (registration is free of charge). Once logged in, visitors will be able to view an interactive map broken down by product sector and explore all the virtual “stands” to find out more about an exhibitor’s product range, request information, and hold and live stream B2B meetings.

There are plenty of advantages for exhibitors: an agenda of scheduled meetings with buyers and the opportunity to interact, also face-to-face with live streaming, with professionals from all over the world.

More than 500 buyers, invited by the organisers, will be selected in collaboration with the ICE-Agency (Italian Trade Agency), with which Macfrut has been working together with excellent results for many years through its well-established network of foreign sales agents.

Buyers and business meetings are therefore at the heart of Macfrut Digital. Moreover, the costs for exhibitors are rather low: a virtual stand costs from 1,000 euros (the package includes a video presentation, a multimedia brochure, B2B live streaming, and an agenda of meetings with buyers).

In addition to covering the business side, Macfrut Digital will host Technical Forums. The international trade fair for the fruit and vegetable sector has always been an event rich in content and technical insights on key topics in the industry. As part of this long-standing commitment, during these three days Macfrut Digital will host a series of live-streamed conferences, which can be viewed on the Natlive platform, after registering free of charge. The topics covered will include innovations in horticulture, innovations in the greenhouse sector, Acquacampus and innovations in irrigation, and the Biostimulant Forum. The platform will also be available to exhibitors for dedicated events.

For more information, please visit www.macfrutdigital.com

Read more:

China Study Tour: An Unmissable Experience in CHINA MEET UP 2025

10 July 2025
China Study Tour: An Unmissable Experience in CHINA MEET UP 2025! Visitors from across the world sign up for China-focused extension of ASIA FRUIT LOGISTICA. Join the Study Tour and Premium Buyer Programme while spaces last. CHINA MEET UP 2025, the official mainland China-focused extension of ASIA FRUIT LOGISTICA, returns to Guangzhou on 8–9 September 2025 with strong momentum and broader global participation. »

Only three weeks left to register as an exhibitor for FRUIT LOGISTICA 2026

10 July 2025
Returning to Berlin from 4 to 6 February 2026, FRUIT LOGISTICA is the leading trade show for the global fresh produce business. Featuring new formats, high-level networking and a global reach, it is an unmissable event for industry professionals. Registration is open until 31 July 2025. Exhibitor registration for FRUIT LOGISTICA, the leading trade show for the global fresh produce business, which will take place in Berlin from 4 to 6 February 2026, is still open for three more weeks. »

Emmeci marks 50 years of premium-box craftsmanship with aa limited-edition art box

10 July 2025
June 2025 marked the climax of Emmeci's 50th anniversary celebrations as the Florence-based manufacturer, a Coesia company and a global benchmark in the premium packaging machinery sector, opened the doors of its Cerreto Guidi headquarters to clients and partners for an exclusive Open House. During the event, the company welcomed guests in its home to celebrate a special milestone: 50 years of innovation, craftsmanship, and customer commitment. »
PARTNERS