SanLucar whets the appetite for delicious citrus fruits among children

29 October 2019

The main focus of the campaign is on mandarins, lemons, oranges and persimmons. Stickers and labels attached to these products show the image of the lovely Snow Queen Elsa and her friends in the German and Austrian markets, starting from November 11, 2019.
“Citrus fruits are especially important in the cold season. With pictures of Elsa and her friends on our products, we will certainly whet the appetite for fresh fruit among kids and grown-ups”, says Nuria Pizán, Brand & Creative Director at SanLucar. “We have been committed to a balanced diet for children for years, because we believe that the basis for a healthy nutrition is developed at a young age”.
With this campaign, SanLucar offers its clients in Germany and Austria various promotional material, such as top signs, displays, and sales folders. The highlight of the promotion is the raffle of a trip to Spain for four people. Visits to the citrus fields of SanLucar master growers are also a part of the journey. The campaign is being supported by the premium brand’s usual social media activities.

SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Tunisia, South Africa, Ecuador, Benelux and Dubai. In 1993, the company was founded by Stephan Rötzer from Munich and employs approximately 2,800 people today, the majority of them working on the company's own farms and in SanLucar offices on four continents. With a range of more than 100 varieties of fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy "Taste in harmony with people and nature", SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia and Canada.

Read more: