Andalusia, Guest Region at Fruit Attraction 2024
26 September 2024
Andalusia will be participating as a Guest Region at the 16th edition of Fruit Attraction. The Regional Government of Andalusia, through the Regional Ministry of Agriculture, Fisheries, Water and Rural Development, aims to promote the regional agri-food sector, standing out as one of the main sponsors for the third consecutive year. The fair, which is taking place from 8 to 10 October at IFEMA MADRID, will be hosting professionals from the entire value chain of the fruit and vegetable sector, in which Andalusia stands out as a world leader. »
Blue Whale® takes to Fruit Attraction its commitment to the consumer
26 September 2024
The French collective presents the results of its international study on consumer habits and preferences. Sustainability, diversification and varietal innovation, the cornerstones of its growth strategy. Once again this year, the leading French cooperative Blue Whale® will be exhibiting its value offer at the Fruit Attraction trade fair from 8 to 10 October in Madrid. On this occasion, it is doing so with a 130m2 stand in Hall 6 Hall C07, and a clear vision for the future: to place consumer desires at the heart of its development plans. »
Macfrut Academy, a new video lesson
17 September 2024
The Macfrut Academy, the training platform sponsored by Macfrut, is back after the summer break. A new video lesson on new developments in the production of strawberries, with a special focus on how to enhance and maintain their quality, will be released on Thursday 19 September at 5 pm Italian time (UTC+2). The video lesson begins by looking at the latest developments in variety research, and then analyses market demands and the strategies that researchers and growers can put in place to meet them. »