VOG, focus on varietal planning at Macfrut Digital
7 September 2020
CEO Walter Pardatscher in the video on the virtual stand: “In our 75 years of history, we’ve never stopped looking to the future, making innovation one of the main drivers of our growth”.
A virtual stand, animated not only by videos and images, but also by the option of booking on-line appointments to learn more about the VOG Consortium’s philosophy and approach. The Consortium of South Tyrol - Südtirol Fruit and Vegetable Growing Cooperatives will be amongst the participants at the first edition of Macfrut Digital, Italy’s biggest fruit and vegetable show, taking place this year in a completely new, original way due to the health emergency.
From Tuesday 8 to Thursday 10 September 2020, visitors will be able to immerse themselves in the world of the VOG Consortium’s South Tyrolean apples thanks to a virtual space including a corporate video produced specifically for Macfrut Digital and the splendid scenery featured in the Marlene® video entitled “I am Marlene®, daughter of the Alps”.
“We are enthusiastic about taking part in this new, innovative edition of Macfrut, the historic event where the Italian and international fruit and vegetable production chains meet up every year", comments Walter Pardatscher, CEO of the VOG Consortium. “We saw the idea of transforming a difficulty into a new opportunity as a courageous, intelligent choice. What’s more, this year the VOG Consortium turns 75 and, at the same time, Marlene® celebrates its 25Th birthday. So we just had to be present, to bear witness to our history, our tradition and the innovation central to everything we do.”
The main focus of the on-line B2B meetings involving the VOG managerial team will be category management and the major varietal innovation plan currently underway, which will provide the VOG Consortium with an assortment of varieties enabling us to supply everyone with the right apple for all their needs, through all 12 months of the year. “The new sales season has just begun, and prospects are definitely good: overall quality is excellent with larger sizes than last season and a market unhampered by stocks,” Mr Pardatscher concludes.“During the various digital meetings held during the three days of Macfrut Digital, we will be able to answer questions to give those interested a full picture of our output and our major projects for the near future.”
Read more:
What happened in the food industry this past month?
15 April 2024
Innovation is of key importance at SIAL Paris – and nowhere is this more the case than at the SIAL Start-up Village, which is run in partnership with Sesamers.
Present in 24 countries, Sesamers is a global network of tech events that was launched in 2015 by specialists in innovation and business events. “With 10 years of experience, we help innovative businesses to shine on stage, build better events and scale their influence strategy,” the network, also known as Start-up Sesame, says. »
Frost protection: 2 degrees more with Arrigoni screens
15 April 2024
Arrigoni offers a diversified range of innovative products to mitigate low temperatures, able to prevent or reduce the incidence of frost damage. Recent tests in the UK and Italy’s Lazio region prove their efficacy. With the problems arising from climate change, late frost damage is an ever-increasing threat and events of this kind can jeopardise crops and the results of the whole farming year from the outset. »
Join at the China Business Meet Up. Secure Your Visitor Pass Today
14 April 2024
ASIA FRUIT LOGISTICA invite to e meet-up series - the China Business Meet Up! Set to take place at the esteemed Shanghai World Expo Exhibition & Convention Center on May 27-28, 2024, this event marks a pivotal moment in the realm of international trade and networking. »