A type of broccoli with unique attributes, winner of the Innovation Hub Awards in the Fresh Produce category

28 October 2020

The REDI product, from the BEJO IBERICA company, has been recognised by the jury as the winner of this edition from among the 10 finalists. 

The REDI product, from the BEJO IBERICA company, was the winner of the Innovation Hub Awards in the Fresh Produce category, out of a total of 10 finalist fruit and vegetable products, which vied for said recognition. 

The defence of each finalist took place live yesterday on the Fruit Attraction LIVEConnect platform before a jury made up of Francisco Javier Maté Caballero, Deputy Director General of Food Quality Control and Agrifood Laboratories of the MAPA; Rubén Moratiel, researcher at CEIGRAM-UPM; Gonzaga Ruíz de Gauna, manager of BIOVEGEN; Camino Arroyo, Deputy Director General of Fruits and Vegetables and Viticulture at MAPA, and Luis B. Martín Martín, Head of the Technical Department of FEPEX. The jury judged the Applicability, Innovation, Environmental Sustainability and Social Value Proposal of the entries. 

The winning product, REDI, is a vegetable with unique attributes that will add colour and originality to any meal. Redi is characterised not only by being extremely healthy, but also by its unique taste and striking appearance. Its high levels of naturally occurring glucosinolate compounds make REDI extraordinarily healthy. REDI has purple shoots, which consist of tender stems that end in tiny flowerheads. Its colour contains more antioxidant compounds than normal broccoli, thus consolidating and enhancing its reputation as a power food (More information).
The participation of the company BEJO IBÉRICA in the Innovation Hub space has enabled it to present innovation to the entire international fruit and vegetable industry as one of the pillars of a modern industry, adapted to new consumer profiles. 

Read more:

The 2nd 21Food Online Exhibition opened on November 16th

18 November 2020
The exhibition period is from November 16 to November 20. Domestic and foreign high-quality food and food ingredient companies gather here to experience the online booth, live video, new product release, and new exhibition models such as event forums. This exhibition includes 2 themed trade halls, 3 regional halls, nearly 400 global exhibitors, and more than 1,000 categories of products brought accurate matching. More than 50 overseas media continued to report the entire exhibition. »

Peru is the guest country of honor at ‘Asia Fruit Logistica ON 2020’

17 November 2020
Asia is the third biggest market for the Peruvian agri-food export industry. Grapes, cranberries, avocados and mandarins are the top fresh Peruvian products imported by Asia. Peru will once again be the Official Partner Country at the virtual edition of the ‘Asia Fruit Logistica ON’ fresh food trade fair, considered to be the most important fair of its kind in Asia, which takes place from 18 to 20 November, according to PROMPERÚ, the Peruvian Commission for the Promotion of Exports and Tourism (PROMPERÚ). »

Interpoma Startup Award, nominated the finalists

12 November 2020
Space for quality innovation at Interpoma Connects - Digital Days for the Apple Economy, the digital appointment dedicated to the apple organized by Bolzano/Bozen Exhibition Center on 19 and 20 November. Among the initiatives that will take place during the two days is Interpoma Startup Award, dedicated to the most innovative startups in the agricultural and apple sector and which will culminate with the online award ceremony, in which the 13 companies selected as finalists will take part. »