Peru is the guest country of honor at ‘Asia Fruit Logistica ON 2020’

17 November 2020

Asia is the third biggest market for the Peruvian agri-food export industry.
Grapes, cranberries, avocados and mandarins are the top fresh Peruvian products imported by Asia.
Peru will once again be the Official Partner Country at the virtual edition of the ‘Asia Fruit Logistica ON’ fresh food trade fair, considered to be the most important fair of its kind in Asia, which takes place from 18 to 20 November, according to PROMPERÚ, the Peruvian Commission for the Promotion of Exports and Tourism (PROMPERÚ).

The Peruvian delegation’s challenge will be to reach both the retail industry and the final consumer, and to do so it will roll out a variety of promotional campaigns in conjunction with the sector’s brand names:‘Super Foods Peru’, ‘Coffees from Peru’ and ‘Pisco, Spirit of Peru’, thus firmly positioning Peruvian products in consumers’ minds.
The planned activities will include showcooking sessions to promote Peruvian gastronomy along with its food sector, and demonstrations of pisco-based cocktails.
In addition, a strategic partnership will be closed between the Singapore firm KOL and the ‘Super Foods Peru’ brand to develop recipes that feature Peruvian foodstuffs, which will be promoted by influencers Fiona Loh and Jamie Yeo to give consumers a closer insight in to Peruvian products, to encourage them to try out new flavors and show them how to make exciting new dishes.

This campaign will be replicated with all the KOLs: Mr. Tao, Mr. Nhong, Mr. Fahsai Fitness Trainer, Mr. Phatsakorn, Dr. Aut, Mr. Prot, Mr. Boat and Mr. Mike in Thailand, and with KOLs Tan Chia Yong andClarence Wong in Malaysia.

The Peruvian delegation taking part in Asia Fruit Logistica ON will comprise Agrícola Chapi (grapes, asparagus, avocados, pomegranates), POMICA (pomegranates), AGUALIMA (cranberries, tangerines, avocados and asparagus), ASGLOBALFRES (mangos, mandarins, grapes, avocados, ginger and cranberries) and VISON’S PERU (cranberries, avocados, snow peas, pomegranates, citrus fruits, and mangos), the same companies that meet all the phytosanitary regulations demanded by the Asian nations and boast extensive experience in fresh food markets.

Peru has been taking part in this Asian trade fair for the last ten years, which has enabled it to penetrate this market with a number of products, including grapes, cranberries, avocados, mandarins andpomegranates, among others.

The Peruvian delegation enjoys the support of PROMPERÚ’s trade offices in Asia which work to increase the demand for Peruvian produce by opening up new markets by means of establishing strategic partnerships, signing new export protocols, and implementing tactical promotional campaigns aimed atboth retailers and end consumers.

Peru is currently one of the world’s top ten suppliers of fresh fruit and vegetables. Asia is the third biggest market for Peruvian agri-food exports, accounting for 9% of the agri-food industry.

In recent years, products including cranberries, mangos, asparagus, citrus fruits and avocados have achieved phytosanitary certification in countries such as South Korea, China and Japan, leading to a greater demand for fresh produce from Peru in the Asian market. Between January and September this year, imports of fresh fruit and vegetables increased by 22% compared to 2019.

Read more:

The 2nd 21Food Online Exhibition opened on November 16th

18 November 2020
The exhibition period is from November 16 to November 20. Domestic and foreign high-quality food and food ingredient companies gather here to experience the online booth, live video, new product release, and new exhibition models such as event forums. This exhibition includes 2 themed trade halls, 3 regional halls, nearly 400 global exhibitors, and more than 1,000 categories of products brought accurate matching. More than 50 overseas media continued to report the entire exhibition. »

Interpoma Startup Award, nominated the finalists

12 November 2020
Space for quality innovation at Interpoma Connects - Digital Days for the Apple Economy, the digital appointment dedicated to the apple organized by Bolzano/Bozen Exhibition Center on 19 and 20 November. Among the initiatives that will take place during the two days is Interpoma Startup Award, dedicated to the most innovative startups in the agricultural and apple sector and which will culminate with the online award ceremony, in which the 13 companies selected as finalists will take part. »

The Fource will be held between November 23-27, 2020

12 November 2020
The Fource is the world’s most comprehensive sourcing platform for the food industry to explore and import precious raw ingredients and value added products from Turkey, famous for its agricultural products. Over 50 leading brands from Turkey will be online on one digital platform showcasing some of their latest products. The Show aims to be visited by more than 2500+ domestic and international professional buyers from 90+ countries. »
PARTNERS