Over 6,000 artworks for the Marlene contest

Over 6,000 images from 36 countries and 25,000 likes received by the gallery on the 25.marlene.it website, which brings together all the “artworks” that have arrived in Terlano. These are the figures for a successful initiative: the international digital contest launched by VOG to celebrate the 25th anniversary of Marlene®, the South Tyrolean Consortium’s flagship brand. Launched on 15 September and concluded two months later on 15 November, the contest gave consumers the opportunity to express Marlene®’s values and illustrate  what the Daughter of the Alps apple represents to them. “We received a lot of contributions: if we printed them on a sheet of A3 paper and lined them up one on top of the other, we would reach the height of the Sciliar, one of the iconic mountains of South Tyrol - Südtirol,” explains Hannes Tauber, Marketing Manager of the VOG Consortium. “It is a demonstration of affection for Marlene® that fills us with joy, while also showing how our brand can inspire the imagination of a wide range of people in many countries and of all ages”.  

VOG has brought together 6,118 creations from all over the world, most of them from Italy and many from Spain, as well as from the Netherlands. Marlene® has also provided a platform for many talented young artists from around the world and to students from art schools in Italy and Spain, who made a significant contribution to the project. “The creative vision of young artists is important to us,” continues Hannes Tauber. “Our contest involved over 300 classes in Italy and 250 in Spain, which sent their interpretations, offering a fresh and in many cases truly innovative look.” Now a selected jury has the difficult task of choosing the 25 best works on the basis of criteria such as aesthetic quality, the celebratory nature of the content and the emotions transmitted by the creation. The top ranked artwork will star in Marlene®’s corporate image for the whole year of 25th anniversary celebrations. The 25 finalists will also experience the world of Marlene® first-hand through a trip to South Tyrol - Südtirol.  

Read more:

Macfrut Academy, a new video lesson

17 September 2024

The Macfrut Academy, the training platform sponsored by Macfrut, is back after the summer break. A new video lesson on new developments in the production of strawberries, with a special focus on how to enhance and maintain their quality, will be released on Thursday 19 September at 5 pm Italian time (UTC+2). The video lesson begins by looking at the latest developments in variety research, and then analyses market demands and the strategies that researchers and growers can put in place to meet them. »

Expand Your Business at Egypt's Trade Fair! Pacprocess MEA

17 September 2024

pacprocess MEA, the International Exhibition for Processing & Packaging in the Middle East and Africa, is a comprehensive and highly-targeted exhibition that addresses the requirements of the food, beverage, confectionery, bakery, pharmaceutical, cosmetics, non-food, and industrial goods sectors in the Middle East and Africa region. The trade fair brings together local and international industry stakeholders from across the entire value chain to showcase cutting-edge technologies and forge lucrative partnerships. »

FPC Delivers Landmark Win: Import Checks Eased, Fees Waived, and Products Reclassified in Major Boost for UK Food & Drink Industry

16 September 2024

Key changes secured by the FPC include: • Postponement of Import Checks & Fees: Import checks and associated fees on medium-risk fruit and vegetables from the EU have been delayed from January 2025 to 1st July 2025. • Reclassification of Products: Several commodity groups, including apples and pears, have been reclassified from medium to low risk, facilitating their free movement from the EU, Switzerland, and Liechtenstein »