Over 6,000 artworks for the Marlene contest

Over 6,000 images from 36 countries and 25,000 likes received by the gallery on the 25.marlene.it website, which brings together all the “artworks” that have arrived in Terlano. These are the figures for a successful initiative: the international digital contest launched by VOG to celebrate the 25th anniversary of Marlene®, the South Tyrolean Consortium’s flagship brand. Launched on 15 September and concluded two months later on 15 November, the contest gave consumers the opportunity to express Marlene®’s values and illustrate  what the Daughter of the Alps apple represents to them. “We received a lot of contributions: if we printed them on a sheet of A3 paper and lined them up one on top of the other, we would reach the height of the Sciliar, one of the iconic mountains of South Tyrol - Südtirol,” explains Hannes Tauber, Marketing Manager of the VOG Consortium. “It is a demonstration of affection for Marlene® that fills us with joy, while also showing how our brand can inspire the imagination of a wide range of people in many countries and of all ages”.  

VOG has brought together 6,118 creations from all over the world, most of them from Italy and many from Spain, as well as from the Netherlands. Marlene® has also provided a platform for many talented young artists from around the world and to students from art schools in Italy and Spain, who made a significant contribution to the project. “The creative vision of young artists is important to us,” continues Hannes Tauber. “Our contest involved over 300 classes in Italy and 250 in Spain, which sent their interpretations, offering a fresh and in many cases truly innovative look.” Now a selected jury has the difficult task of choosing the 25 best works on the basis of criteria such as aesthetic quality, the celebratory nature of the content and the emotions transmitted by the creation. The top ranked artwork will star in Marlene®’s corporate image for the whole year of 25th anniversary celebrations. The 25 finalists will also experience the world of Marlene® first-hand through a trip to South Tyrol - Südtirol.  

Read more:

Macfrut, Daily May 10th

10 May 2024

Focus on mango, the new frontiers of rootstocks, varietal innovation in horticulture and business opportunities with Namibia. The events of the last day of the fair. Focus on mango from the Dominican Republic, the new frontiers of rootstocks, the varietal innovation chain in horticulture and business opportunities with Namibia. Many events on the last day of Macfrut (May 10th), once again a crossroads on the global future of fruits and vegetables. »

Macfrut, Daily 9th May

9 May 2024

On the second day of Macfrut, the international fair for the fresh produce sector taking place until tomorrow at Rimini Expo Center, the spotlight is on innovations in biosolutions and varietal research in the table grape sector. The Agricultural Transformation Program of the Democratic Republic of Congo was also presented. The Democratic Republic of Congo has very high potential and aims to launch partnership opportunities for Italian and European companies wishing to invest in the African state. »

Macfrut, Daily 8th May

8 May 2024

Indoor-grown officinal plants and evolved fresh-cut products. These are some of the events on the first day of Macfrut, the international fresh produce supply chain trade show that opened its doors yesterday in Rimini to a full house and will run through Friday, May 10, with a packed program. "Let's shed light" on officinal plants: Indoor cultivation experience and pharmaceutical applications. »