Over 6,000 artworks for the Marlene contest

Over 6,000 images from 36 countries and 25,000 likes received by the gallery on the 25.marlene.it website, which brings together all the “artworks” that have arrived in Terlano. These are the figures for a successful initiative: the international digital contest launched by VOG to celebrate the 25th anniversary of Marlene®, the South Tyrolean Consortium’s flagship brand. Launched on 15 September and concluded two months later on 15 November, the contest gave consumers the opportunity to express Marlene®’s values and illustrate  what the Daughter of the Alps apple represents to them. “We received a lot of contributions: if we printed them on a sheet of A3 paper and lined them up one on top of the other, we would reach the height of the Sciliar, one of the iconic mountains of South Tyrol - Südtirol,” explains Hannes Tauber, Marketing Manager of the VOG Consortium. “It is a demonstration of affection for Marlene® that fills us with joy, while also showing how our brand can inspire the imagination of a wide range of people in many countries and of all ages”.  

VOG has brought together 6,118 creations from all over the world, most of them from Italy and many from Spain, as well as from the Netherlands. Marlene® has also provided a platform for many talented young artists from around the world and to students from art schools in Italy and Spain, who made a significant contribution to the project. “The creative vision of young artists is important to us,” continues Hannes Tauber. “Our contest involved over 300 classes in Italy and 250 in Spain, which sent their interpretations, offering a fresh and in many cases truly innovative look.” Now a selected jury has the difficult task of choosing the 25 best works on the basis of criteria such as aesthetic quality, the celebratory nature of the content and the emotions transmitted by the creation. The top ranked artwork will star in Marlene®’s corporate image for the whole year of 25th anniversary celebrations. The 25 finalists will also experience the world of Marlene® first-hand through a trip to South Tyrol - Südtirol.  

Read more:

A test field of around 3,000 m² at Macfrut 2024

23 April 2024

At Macfrut, the sector’s innovations will be on display in an area of around 3,000 square metres, divided into two halls: one dedicated to fruit growing (Hall C1 - Agri Field Solution) and the other to soilless production techniques, commercial and industrial horticulture, and mechanisation (Hall A1 – Machinery Solutions). ‘Both of these areas allow visitors to see for themselves what they can put into practice on their own farm,’ says Luciano Trentini, an experienced agronomist. »

The first edition of Fruit Attraction in Brazil reflects the potential of the Brazilian fruit and vegetable sector

22 April 2024

Fruit Attraction, one of the world's leading international trade fairs for the fruit and vegetable sector, has closed its first edition in Brazil, at the São Paulo Expo. The three-day event brought together the entire production chain of the sector, with the presence of 45 countries and 8 Brazilian states (São Paulo, Bahia, Pernambuco, Rio Grande do Norte, Maranhão, Pará, Espírito Santo and Paraná) and 12,000 visitors. »

What happened in the food industry this past month?

15 April 2024

Innovation is of key importance at SIAL Paris – and nowhere is this more the case than at the SIAL Start-up Village, which is run in partnership with Sesamers. Present in 24 countries, Sesamers is a global network of tech events that was launched in 2015 by specialists in innovation and business events. “With 10 years of experience, we help innovative businesses to shine on stage, build better events and scale their influence strategy,” the network, also known as Start-up Sesame, says. »