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Emsur and Nestlé´s innovation, pioneer in recycling in the Chilean yoghurt market
The yoghurt container made in Coexpan Chile has a removable label manufactured by Emsur Argentina, which can be pulled off the pot without leaving any residue, making it easier for consumers to recycle.
This new recyclability initiative is another step forward for the two plastic divisions of Grupo Lantero in their goal to foster circular economy principles.
8th October 2019 – Emsur Argentina has partnered up with Coexpan Chile to develop a specific removable banderole for dairy products for one of its key customers, Nestlé Chile. This innovation is distinctive for its easy peelability, making sorting for recycling a much simpler task for consumers.
The unique feature of this banderole is its releasing layer that enables users to remove the label without tearing the paper so it is easier to separate it from the container, thus contributing to the recyclability of plastics. This is another breakthrough for Nestlé, company that last year announced its commitment to make 100% of its packaging recyclable or reusable by 2025.
There are two structures available for this banderole, monolayer or duplex, to meet the needs of different market segments such as yoghurts, desserts or beverages. This solution is commercially available in Chile for the Nestlé Batido brand and the multinational has launched an extensive communications campaign to mentor people in how to recycle properly with this packaging solution. More information is available on the Nestlé website where they have released a special landing page to inform yoghurt consumers about how to recycle and where the waste recycling sites are.
Approximately 1,200 tons of plastic could now be recycled thanks to this initiative, an ambitious figure that can only be achieved if everyone disposes of their pots responsibly at the recycling sites set up by TriCiclos, an engineering and consulting company that has provided the 39 sites that operate throughout Chile with new special waste disposal containers for Nestlé Batido pots.
Through this project, Emsur, the flexible plastic packaging division of Grupo Lantero, together with Coexpan, the rigid packaging division that makes the PS container, maintain their sustainability commitment in accordance with the circular economy and recyclability milestones. Coexpan & Emsur teams envision a better future for plastics with their ecodesign. This recycling initiative makes it much easier to sort and separate rigid and flexible packaging from the same product, and draws attention to the increasing concern of leading FMCG companies with regard to this issue.
Press releases: Coexpan-Emsur
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