The premium brand for fruits and vegetables encourages children to eat fresh fruit

Now there is another roar in the cinema. One of the world's most popular Disney films comes to the big screen in a groundbreaking new interpretation. "The Lion King" brings the colourful animal world and the endless expanse of the Savannah back to life. Coinciding with the launch of the film, the premium brand SanLucar will realize a lion-strong promotion campaign at the POS in July and August. From now on, lion cub Simba will be enthroned on SanLucar’s pineapples, melons, grapes and stone fruits.

"Little Simba is a beloved figure who will surely sweeten the taste of fruit for big and small lions," says Nuria Pizán, Brand & Creative Director at SanLucar. "Especially children need enough healthy energy for their growth, therefore fruit is an important pillar in their diet.” This is why SanLucar has been committed to healthy nutrition for children for many years – which creates the basis for lifelong health.
 
For a healthy diet: Disney Kitchen and SanLucar

Like SanLucar, Disney is committed to a more balanced lifestyle with its popular characters and stories. Thus, Disney has developed with “Disney Kitchen” a new packaging design in Europe, which identifies all products that comply with Disney’s nutritional guidelines and promote the consumption of fruit, vegetables and whole grains.

Nuria Pizán: "All our fruit growers are subject to our strict and extensive certification requirements and testing. We are the only fruit and vegetable brand in Germany and Austria that can meet Disney's requirements for the Disney Kitchen Logo. That makes us quite proud."

In addition to special designed packaging, SanLucar offers its clients numerous promotional materials such as displays, sales folders, recipe folders and top signs. The highlight of the promotion is the raffle of a trip for the whole family to Bari (Italy) visiting a grower of SanLucar. The competition is flanked by the brand's usual strong social media activities.

Read more:

Origine group sales grow with the Italian kiwis

22 May 2020

Orgine Group has completed, with a significative advance compared with last year, the season of the Italian kiwi. A season with a strong increase in sales, even though split into two by the Coronavirus pandemic. “We have sold 3,300 tons of Italian kiwis on the foreign markets, with an increase of 49% on the last season – declares Origine Group Managing Director, Alessandro Zampagna -. Evidently Origine Group, whose mission is to promote overseas and to targeted European clients the quality fruits of its companies, is getting effective.” »

Lycia®CIVNB557* and Sibilla*: two CIV strawberries that make the difference in Romagna

21 May 2020

The testimony of two producers from the Cesena area. Loris Benvenuti: "Lycia, a strawberry suitable for the North, but resembling those cultivated in the South!” Antonio Benzi: "Sibilla is conquering also Northern European Markets.” Although the South of Italy is home to the largest and most important areas (Caserta and Policorese) for the strawberry cultivation in the country (Southern Italy now represents 62% of the total strawberry areas of the country) »

IFEMA gets ready to relaunch its activity

20 May 2020

• IFEMA will be up and running again at the end of the summer season with some major innovations including state-of-the-art technology to support preventive health, safety and mobility measures • #KeepBeingUs, a moving campaign symbolises IFEMA's renaissance and its contribution to economic recovery • Its activity will resume during the last four months of the year, with over 60 fairs and congresses »