![](img.php?file=upload/2021-06-17-marlene.jpg&mw=750)
Marlene® Roadshow: art takes to the streets
16 June 2021
“After the trams of Milan, which were completely decorated with some of the finalist images from our digital contest, we wanted to continue bringing the art of Marlene® closer to people, with the aim of making it even more accessible,” explains Hannes Tauber, Marketing Manager at the VOG Consortium. “We therefore decided to organise a kind of international roadshow so that people could admire these striking images up close and at their leisure on special panels. The initiative gave artists an opportunity to demonstrate their creative skills in interpreting the Marlene® story and, at the same time, enabled us to introduce consumers to the entire Marlene® range and our apples’ unique character.”
The 25 finalist works of the digital contest were chosen from over 6000 entries from 36 countries. The winning work, created by Italian artist Francesca Cito, represents the new face of South Tyrolean apples on all promotional material and stickers this year. Now the roadshow held in town squares and shopping centres has taken them on tour to several countries. In Italy, the exhibition stopped off in Peschiera, Ascoli, Padua, Milan, Bologna, Turin and Rome, while in Norway it landed in Vinterbro and Storo, near Oslo. It also came to the main cities of Spain, such as Barcelona and Madrid.
“This initiative is filling us with enthusiasm and bringing us great satisfaction: this is reflected in the appreciation of the public, which is always particularly curious and attentive,” concludes Hannes Tauber. “During these challenging times, taking a few minutes to admire the beauty of these works of art, which combine nature and the magnificent alpine scenery where Marlene® apples are grown, is a little opportunity to escape from daily routine. While we wait to finally be able to freely experience the wonderful landscapes of Marlene®, the apple daughter of the Alps.”
Read more:
![](img.php?file=upload/2024-05-06_fa.jpg&w=236&h=120)
Last spaces available to exhibit at Fruit Attraction
12 May 2024
Fruit Attraction, the key event for all professionals in the fruit and vegetable sector, will open its doors at IFEMA Madrid from 8 to 10 October. Don't miss the opportunity to take part as an exhibitor; join the leaders in the sector and boost your business. Who visits Fruit Attraction?
Producers and product processors
Importers and exporters
Wholesalers and traders
Retail and distribution channels
Transport and logistics
Horeca, services and others. »
![](img.php?file=upload/2024-05-10_macfrut1.jpg&w=236&h=120)
Macfrut, Daily May 10th
10 May 2024
Focus on mango, the new frontiers of rootstocks, varietal innovation in horticulture and business opportunities with Namibia. The events of the last day of the fair. Focus on mango from the Dominican Republic, the new frontiers of rootstocks, the varietal innovation chain in horticulture and business opportunities with Namibia. Many events on the last day of Macfrut (May 10th), once again a crossroads on the global future of fruits and vegetables. »
![](img.php?file=upload/2024-05-09_macfrut1.jpg&w=236&h=120)
Macfrut, Daily 9th May
9 May 2024
On the second day of Macfrut, the international fair for the fresh produce sector taking place until tomorrow at Rimini Expo Center, the spotlight is on innovations in biosolutions and varietal research in the table grape sector. The Agricultural Transformation Program of the Democratic Republic of Congo was also presented. The Democratic Republic of Congo has very high potential and aims to launch partnership opportunities for Italian and European companies wishing to invest in the African state. »