Marlene® Roadshow: art takes to the streets

16 June 2021

“After the trams of Milan, which were completely decorated with some of the finalist images from our digital contest, we wanted to continue bringing the art of Marlene® closer to people, with the aim of making it even more accessible,” explains Hannes Tauber, Marketing Manager at the VOG Consortium. “We therefore decided to organise a kind of international roadshow so that people could admire these striking images up close and at their leisure on special panels. The initiative gave artists an opportunity to demonstrate their creative skills in interpreting the Marlene® story and, at the same time, enabled us to introduce consumers to the entire Marlene® range and our apples’ unique character.”

The 25 finalist works of the digital contest were chosen from over 6000 entries from 36 countries. The winning work, created by Italian artist Francesca Cito, represents the new face of South Tyrolean apples on all promotional material and stickers this year. Now the roadshow held in town squares and shopping centres has taken them on tour to several countries. In Italy, the exhibition stopped off in Peschiera, Ascoli, Padua, Milan, Bologna, Turin and Rome, while in Norway it landed in Vinterbro and Storo, near Oslo. It also came to the main cities of Spain, such as Barcelona and Madrid.

“This initiative is filling us with enthusiasm and bringing us great satisfaction: this is reflected in the appreciation of the public, which is always particularly curious and attentive,” concludes Hannes Tauber. “During these challenging times, taking a few minutes to admire the beauty of these works of art, which combine nature and the magnificent alpine scenery where Marlene® apples are grown, is a little opportunity to escape from daily routine. While we wait to finally be able to freely experience the wonderful landscapes of Marlene®, the apple daughter of the Alps.”

A test field of around 3,000 m² at Macfrut 2024

23 April 2024

At Macfrut, the sector’s innovations will be on display in an area of around 3,000 square metres, divided into two halls: one dedicated to fruit growing (Hall C1 - Agri Field Solution) and the other to soilless production techniques, commercial and industrial horticulture, and mechanisation (Hall A1 – Machinery Solutions). ‘Both of these areas allow visitors to see for themselves what they can put into practice on their own farm,’ says Luciano Trentini, an experienced agronomist. »

The first edition of Fruit Attraction in Brazil reflects the potential of the Brazilian fruit and vegetable sector

22 April 2024

Fruit Attraction, one of the world's leading international trade fairs for the fruit and vegetable sector, has closed its first edition in Brazil, at the São Paulo Expo. The three-day event brought together the entire production chain of the sector, with the presence of 45 countries and 8 Brazilian states (São Paulo, Bahia, Pernambuco, Rio Grande do Norte, Maranhão, Pará, Espírito Santo and Paraná) and 12,000 visitors. »

What happened in the food industry this past month?

15 April 2024

Innovation is of key importance at SIAL Paris – and nowhere is this more the case than at the SIAL Start-up Village, which is run in partnership with Sesamers. Present in 24 countries, Sesamers is a global network of tech events that was launched in 2015 by specialists in innovation and business events. “With 10 years of experience, we help innovative businesses to shine on stage, build better events and scale their influence strategy,” the network, also known as Start-up Sesame, says. »