Fruit Attraction launches its website

Fruit Attraction is launching a new website, with new features and a renewed image, which facilitates access and usability for visitors and exhibitors.

Its design, as well as the new content management system (CMS), allows it to offer contextualized and personalized online experiences, in addition to optimizing the participation and interaction of users regardless of the device they use to access the channel.

Users will be able to access all the information about  Fruit Attraction, including the list of exhibitors, schedules, location, areas, as well as the new features that exhibiting companies are going to present, at industry professional stands, press releases, access passes, press accreditations, meeting services, etc.

In short, this renewed digital channel is established as one of the essential pillars to generate a solid link between  Fruit Attraction and its exhibitors and visitors, since it allows all participants to connect and establish relationships, thus improving their communication and experience. Likewise, it seeks to encourage effective participation at fairs and events, which will result in a stimulus so as to increase trade and the access to knowledge.

This change is taking place at a time of digital transformation for IFEMA, with the aim of improving its online positioning and providing a quality online service which is adequate for this new era, and adequate for the more than 3.6 million people each year who come to fairs, congresses, conventions and other events that are held at our venues. During the past year, if we consider our entire portfolio of events, we, at IFEMA, had 20 million views of our web pages.

Fruit Attraction, to be held from October 22 to 24 at IFEMA, will be attended by 1,800 companies and 90,000 professionals from 130 countries, becoming the most effective international meeting point, at a key moment for the supply and demand of fresh fruit in the trade.

Read more:

Fruit Attraction announces a new edition of the Innovation Hub Awards

6 June 2024

For one more year, Fruit Attraction is organising a new edition of the Innovation Hub Awards. These awards that recognise innovation and entrepreneurship in the fruit and vegetable industry are aimed at exhibiting and co-exhibiting companies that submit the best project, product or service, placing an emphasis on the criteria of innovation, sustainability, applied technology and knowledge. Companies participating at Fruit Attraction 2024 interested in taking part can do so until 4 Septembe »

Business Meetups reach grand finale

4 June 2024

ASIA FRUIT LOGISTICA China Business Meet Up brought together more than 1,600 high-level industry professionals in Shanghai on 27-28 May. Trade visitors enjoyed two days of illuminating talks and insights, high-quality networking, and a bustling B2B expo focused on China’s dynamic and fast-moving fresh produce market. Held at the Shanghai World Expo Exhibition& Convention Center, the China Business Meet Up marked the grand finale of ASIA FRUIT LOGISTICA’s new roadshow of content-backed networking events in key markets across Asia. »

Egyptian grapes from Fresh Energy

4 June 2024

Fresh Energy offers from the its farm where the highest quality fresh produce are grown, in accordance with the strictest quality standards. This allows to maintain control over every step of the process, from seed to shelf, ensuring the freshest, most flavorful produce for customers. Fresh Energy cultivation spreads across the 10th of Ramadan CITY, Dar El Salam 1 and 2 , AL Alamein and Al Ismailia in a mineral rich soil covering a wide range of production of premium fruits and vegetables. »