Fruit Attraction's cooking show area returns

26 September 2022

As always, Fruit Attraction presents Chef Factory, a one-of-a-kind scenario for promoting fruit and vegetable producers on the international channel in order to highlight the quality and excellence of these foods, as well as the countless ways they can be eaten that the hotel, restaurant and catering channel offers.

This space will host enticing product demonstrations and tastings by renowned chefs. Chef Factory will once again feature a collaboration with the Ministry of Agriculture, Fisheries and Food and it will be located in the centre of halls 4 and 6 of Fruit Attraction, a fair organised by IFEMA MADRID and FEPEX , which will be held from 4 to 6 October 2022.

On this occasion, Chef Factory will be the setting for different cooking shows that will use a variety of products, such as different types of mushrooms, dragon fruit, escarole, avocados, leeks, oranges, saffron and mandarin leaves; bananas; mangos and strawberries; figs and pears; artichokes; potatoes; Brazilian fruits; pineapples and chayotes; kale, broccoli and cauliflower, etc. This is an area where people can learn more about all the culinary possibilities of the fruit and vegetable products offered by some of Fruit Attraction’s participants, such as the Regional Government of La Rioja; Cuadraspania; Frutas Montosa; Castilla y León - Tierra de sabor; Naranjas Torres; the Association of Banana Exporters of Ecuador; Gran Canaria's Primary Sector; Cítricos Gustavo Ferrada; Extremadura Avante; Frutas y Hortalizas de Fontellas; Udapa S. Coop; Abrafrutas; Essential Costa Rica; Grupo Foody’s (Brotalia); Cricket; 5 Al Día; Corpei.

The sessions will be attended by renowned Spanish chefs such as Manuel Álvarez López de Samaniego; Juan Moreno; Rocío Parra; Mar Soler; Juan Santiago Fuentes; Carlos Carpi; Pepe Valadés; Juan Carlos Fernández; Maite Rojas; Cristina Prats; Pablo González and Cristina Monge, and international chefs such as Andrés Cerdeña Rendón, from Peru; Norbert Tarayre and Rose Michelle, from France; Daniela Valverde and Andrés Granda, from Ecuador; Luciana Berry, from Brazil and Guillermo Castro Pérez, from Costa Rica.

Fresh initiatives fuel global growth at ASIA FRUIT LOGISTICA 2025

24 June 2025

ASIA FRUIT LOGISTICA boosts global trade with new features and stronger international participation. ASIA FRUIT LOGISTICA 2025 is gearing up for a dynamic edition at AsiaWorld-Expo in Hong Kong on 3–5 September, and the global fresh produce business is responding in force. With exhibitors from 41 countries and regions, 25 national pavilions. This year’s event introduces two brand-new forums: the Frozen Fruit and Vegetables Forum on Day 1 and the Nuts and Dried Fruit Forum on Day 2. »

F&B trade show SIGEP Asia returns with speciality segments

24 June 2025

Highly anticipated F&B trade show SIGEP Asia returns with speciality segments, immersive programming and Singapore National Coffee Championship. SIGEP Asia, Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia 2025, co-located with the 6th edition of Restaurant Asia, will gather and inspire the best industry players and decision-makers across the entire F&B and foodservice supply chains. Prioritising high-impact programming, the event extends beyond traditional trade booths, »

Frozen. Ready. Global. Step into New Markets at WorldFood Istanbul 2025

22 June 2025

In 2024, the global frozen food market reached $310 billion, and it's projected to grow to $457 billion by 2032. In Türkiye, the frozen food sector continues to gain momentum, driven by increasing export volumes, enhanced cold chain infrastructure, and a more advanced retail landscape. WorldFood Istanbul 2025 provides the perfect platform to connect your brand with national and international buyers seeking new suppliers and innovative frozen food solutions. »