Fruit Attraction 2022 - A unique edition with many new features

4 October 2022

The international fruit and vegetable fair opens its doors today with more than 1,800 exhibitor companies in 55,000 m2 of fruit and vegetable produce on offer and a full programme of activities and technical seminars.

The optimism and the efforts of the companies over the last few months with their sights set on the recovery and reactivation of their businesses will be reflected in this edition of Fruit Attraction.

Join Fruit Attraction for a unique experience that will bring you closer to the more than 90,000 professional participants from 130 countries who will be present at this edition of Fruit Attraction.

A test field of around 3,000 m² at Macfrut 2024

23 April 2024

At Macfrut, the sector’s innovations will be on display in an area of around 3,000 square metres, divided into two halls: one dedicated to fruit growing (Hall C1 - Agri Field Solution) and the other to soilless production techniques, commercial and industrial horticulture, and mechanisation (Hall A1 – Machinery Solutions). ‘Both of these areas allow visitors to see for themselves what they can put into practice on their own farm,’ says Luciano Trentini, an experienced agronomist. »

The first edition of Fruit Attraction in Brazil reflects the potential of the Brazilian fruit and vegetable sector

22 April 2024

Fruit Attraction, one of the world's leading international trade fairs for the fruit and vegetable sector, has closed its first edition in Brazil, at the São Paulo Expo. The three-day event brought together the entire production chain of the sector, with the presence of 45 countries and 8 Brazilian states (São Paulo, Bahia, Pernambuco, Rio Grande do Norte, Maranhão, Pará, Espírito Santo and Paraná) and 12,000 visitors. »

What happened in the food industry this past month?

15 April 2024

Innovation is of key importance at SIAL Paris – and nowhere is this more the case than at the SIAL Start-up Village, which is run in partnership with Sesamers. Present in 24 countries, Sesamers is a global network of tech events that was launched in 2015 by specialists in innovation and business events. “With 10 years of experience, we help innovative businesses to shine on stage, build better events and scale their influence strategy,” the network, also known as Start-up Sesame, says. »