SanLucar whets the appetite for delicious citrus fruits among children

The main focus of the campaign is on mandarins, lemons, oranges and persimmons. Stickers and labels attached to these products show the image of the lovely Snow Queen Elsa and her friends in the German and Austrian markets, starting from November 11, 2019.
“Citrus fruits are especially important in the cold season. With pictures of Elsa and her friends on our products, we will certainly whet the appetite for fresh fruit among kids and grown-ups”, says Nuria Pizán, Brand & Creative Director at SanLucar. “We have been committed to a balanced diet for children for years, because we believe that the basis for a healthy nutrition is developed at a young age”.
With this campaign, SanLucar offers its clients in Germany and Austria various promotional material, such as top signs, displays, and sales folders. The highlight of the promotion is the raffle of a trip to Spain for four people. Visits to the citrus fields of SanLucar master growers are also a part of the journey. The campaign is being supported by the premium brand’s usual social media activities.

THIS NEW PROMOTION OF SANLUCAR IS ONLY AVAILABLE AT GERMAN AND AUSTRIAN POINTS OF SALE
 
SanLucar, the premium brand for fruit and vegetables, is a globally positioned enterprise with subsidiaries in Germany, Austria, Spain, Tunisia, South Africa, Ecuador, Benelux and Dubai. In 1993, the company was founded by Stephan Rötzer from Munich and employs approximately 2,800 people today, the majority of them working on the company's own farms and in SanLucar offices on four continents. With a range of more than 100 varieties of fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest assortment in the retail trade. In line with the philosophy "Taste in harmony with people and nature", SanLucar is a responsible player on the global fruit and vegetable market and is currently expanding into the Arab Gulf States, Russia and Canada.

Read more:

Trade registration open for Fruit Attraction 2024 and LIVEConnect

10 June 2024

Professionals from the fruit and vegetable sector can now purchase their visitor passes to attend the 16th edition of Fruit Attraction. The fair, organised by IFEMA MADRID and FEPEX, will be held from 8 to 10 October and will once again bring together the entire community of the world's fruit and vegetable industry in Madrid. Fruit Attraction offers different entry options to suit the needs of the visitors. From the professional one-day pass (daily) or a three-day pass (permanent). »

Better Brews, Bigger Stage: Singapore National Coffee Championship returns to Speciality Coffee & Tea Asia, to be hosted at first-ever SIGEP Asia

8 June 2024

The next edition of the Singapore National Coffee Championship (SNCC) returns from 26 to 28 June 2024 at Speciality Coffee & Tea Asia (SCTA) held at Sands Expo & Convention Centre Singapore (Halls D, E and F). SCTA is now part of the inaugural SIGEP Asia, the first-ever Asian edition of the world’s leading Italian international artisan gelato, pastry, bakery and coffee trade show SIGEP, »

Fruit Attraction announces a new edition of the Innovation Hub Awards

6 June 2024

For one more year, Fruit Attraction is organising a new edition of the Innovation Hub Awards. These awards that recognise innovation and entrepreneurship in the fruit and vegetable industry are aimed at exhibiting and co-exhibiting companies that submit the best project, product or service, placing an emphasis on the criteria of innovation, sustainability, applied technology and knowledge. Companies participating at Fruit Attraction 2024 interested in taking part can do so until 4 Septembe »