Cosmic Crisp®, lots of interest in the first commercial trials
15 March 2021
Officially presented in late January at the 2021 Apple Summit, the Cosmic Crisp® is a cross between the Enterprise and the Honeycrisp and stands out for its remarkable juiciness, firm crunch and particularly balanced flavour. A sensory experience perfectly encapsulated by the claim “Divine pleasure. With every bite” and by the faces chosen for the European communication campaign, which mirror the naturalness, luxury and exclusiveness of the apples. All aspects that wholesale market professionals were able to verify and appreciate during the first tastings.
“We are really pleased with the initial feedback we have collected from many expert professionals in the wholesale markets” comments Klaus Hölzl, sales manager of the VOG Consortium. “Cosmic Crisp® is popular for its texture and for the explosion of flavour and intensity apparent from the very first bite”. Thanks to the first trade marketing activities in support of customers, industry professionals have been able to get to know and appreciate the qualities of this new product. “We have organised tastings so greengrocers and specialist wholesalers can try the Cosmic Crisp®. We have also distributed illustrative materials that they can use in their shops to communicate the qualities of this incredible apple to consumers”.
The South Tyrolean consortia have already reserved 500 hectares of land for the cultivation of this new variety and following these first tests will launch greater quantities of the product on the market as of the 2021-2022 sales season. “Cosmic Crisp® is an apple with an excellent shelf life and is perfect for the second half of the sales season, from February through to August”, explains Fabio Zanesco, sales director of VIP. “This year we began with the first 100 tonnes, a clearly limited amount but ideal for this launch phase which enables us to receive lots of useful feedback, as has been the case in the last few days. As of next season we will gradually ramp up both distribution and sales thanks to the availability of increasing volumes that will enable us to satisfy the already high level of demand”.
Read more:
Fruit Attraction’s Initiatives to make the most of companies' participation
28 May 2024
Fruit Attraction, which will be holding its 16th edition from 8 to 10 May, will be organising specific actions to facilitate the sales, promotion, development and growth of all the exhibiting companies. Initiatives to maximise visibility and return on investment and make exhibiting companies the centre of attention for all industry professionals. »
Focus on digital technologies that anticipate the "apple orchard of the future"
28 May 2024
Digital technologies that pave the way toward the "apple orchard of the future"- this is the common thread that will link the many events proposed at Interpoma 2024, and the Interpoma Award 2024 will make no exception. Indeed, the award will go to digital technologies that enable progress in the sustainable management of apple orchards, producing, for example, »
Watermelon and Melon season | FRESH ENERGY
23 May 2024
Fresh Energy is one of Egypt’s growers and exporters of fresh vegetables and fruits. Fresh Energy offers from the its farm where the highest quality fresh produce are grown, in accordance with the strictest quality standards. This allows to maintain control over every step of the process, from seed to shelf, ensuring the freshest, most flavorful produce for customers. »