Reshaping the Apple Industry

1 October 2017

The 25th Trade Show for Alpine Agriculture (Agrialp) kicks off with something truly special. As a little preview of next year's leading trade show for the apple industry, the exhibition center Fiera Bolzano is proud to organize on 23 November 2017 the second Interpoma Innovation Camp together with IDM Südtirol Alto Adige.

There have been quite a few changes since last year. Young entrepreneurs that already have their own products or services on the market will introduce themselves over the course of just one day. The aim of the Innovation Camp is to adapt and integrate the startups' ideas and projects in the best possible way to the territory, with a view to further development.

An exciting and intense day awaits those taking part. After getting to know one another and a general welcome, the eight participants first present themselves to the group. Then there are two workshop sessions to elaborate and further develop their own ideas with experts and mentors, followed by a lunch break. In the late afternoon, the startups present their elaborated projects in front of invited representatives of the apple and farming industries. The jury announces the winner and the day ends with an informal get-together.

The main prize is a stand at the upcoming Interpoma on 15 – 17 November 2018, worth €2,500. This is a unique opportunity to meet around 450 exhibitors and 20,000 visitors from over 70 countries, a sure way to give the new business idea a decisive boost. The winners also have the chance to present themselves in front of the assembled international press at the presentation of Interpoma during Fruit Logistica, held in Berlin on 7 February 2018.

Applications for the Interpoma Innovation Camp are open until Friday, 13 October on the event’s website. Any young entrepreneur who developed an innovative solution, product or service in the field of apple cultivation, marketing, logistics or processing can apply.

The Interpoma Innovation Camp is a unique opportunity for all those who want to take on the challenges in the apple sector.

To find out more about the Interpoma Innovation Camp, visit www.startup-village.org/interpoma/2017

Press releases: Interpoma Press Office c/o fruitecom - Elena Vincenzi
PR Manager – Brand & Communication - Cristina Pucher

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