Fruit Attraction 2024 presents a new edition of Factoría Chef, with showcooking and tasting sessions

5 October 2024

Once again, Fruit Attraction, the international trade fair for the fruit and vegetable industry organised by IFEMA MADRID and FEPEX, is returning to the Spanish capital from 8 to 10 October. With the participation of more than 2,100 exhibiting companies from 56 countries, this event has established itself as a global reference point in the sector. The varied programme includes Factoría Chef, a showcooking space designed to highlight the quality and gastronomic possibilities of fruit and vegetable products.

The aim of Factoría Chef is to promote the versatility and excellence of agricultural produce through culinary demonstrations given by renowned chefs.  With the support of the Ministry of Agriculture, Fisheries and Food, this space will be located in Hall 5, where visitors will be able to enjoy creative recipes and food tasting activities prepared with products such as avocados, tomatoes, apples, peaches, plums, pomegranates, red fruits, among others. All of this from different participants in the trade fair such as Campo de Lorca, FHF, 5 al Día, Primaflor, Asociafruit, Trops, Extremadura Avante, CMR Group, Promperú, Primary Sector of Gran Canaria, Somos Hijolusa and Avocados from Colombia.

The sessions will be participated in by renowned national and international chefs such as Aitor Sánchez, Daniel del Toro, Luisa Solano, Pepe Valades, Virginia Calzas, Jorge Jaldón Rueda, Pablo González Conejero, Carolina Peña Cardona, Rodrigo de la Calle, Willy Ramirez, Celia Conroy, Elisa Peñaherrera, Úrsula Franco and Ani y Sara Fit Happy Sisters.

FACTORÍA CHEF Programme

Tuesday 8

The tomato is a fruit, so are apples and peaches.

Time: 11am - 12pm

Alongside FHF and 5 al día with Luisa Solano (dietician and nutritionist) we will discover some surprising recipes using tomato and different fruits from Navarre.

Speaker / Chef: Luisa Solano

Company: FHF - Stand: 7C08

Revolution in vegetables

Time: 12pm - 1pm

Chef Rodrigo de la Calle presents traditional vegetables in the most original way.

Speaker / Chef: Rodrigo De la Calle

Company: PRIMAFLOR - Stand: 9D01

Aquacate from Spain Showcooking

Time: 1pm - 2pm.

Immerse yourself in the boundless creativity of Chef Daniel del Toro as he transforms the avocado into the star of a innovative recipe. Daniel del Toro will take us on a gastronomic journey that combines tradition and innovation, with the versatile and healthy addition of the Spanish avocado.

Speaker / Chef: Daniel del Toro

Company: ASOCIAFRUIT - Stand: 9G09

Healthy cooking workshop with TROPS  avocados

Time: 3pm - 4pm

With the help of a dietician-nutritionist, we will offer tips and recipes for healthy cooking with the TROPS avocado. During the workshop, the different dishes that have been prepared by those attending the showcooking can be tasted.

Speaker / Chef: Jorge Jaldón Rueda

Company: TROPS

Stand: 10E02

Convivium of Extremaduran fruit

Mulsum, grata poma, dulcia,…

(In the time of Augusta Emerita)

Time: 4pm - 6pm

Plums, peaches, figs, pomegranates and red berries as

prepared by the Romans. Pairing with rosé wines and

mulled wines with honey.

Speaker / Chef: Pepe Valadés

Company: EXTREMADURA AVANTE - Stand: 5D12C

 

Wednesday 9

Aquacate from Spain Showcooking

Time: 11am - 12pm

Discover how our guest chef, Daniel del Toro, reinvents traditional cuisine using the Spanish avocado as his main inspiration. In this showcooking event, a recipe fusing modern techniques with the creamy and nutritious taste of avocado will be presented to the delight of the public.

Speaker / Chef: Daniel del Toro

Company: ASOCIAFRUIT - Stand: 9G09

 

Tropical fruits from Gran Canaria in haute cuisine

Time: 12pm - 1pm

 In the presentation we will prepare a tandoori banana tartare with grilled avocado, sweet potato chips and mango gazpacho. We are going to pair it with a kombucha made from the banana peel, to ensure that we achieve zero waste from our main product.

Speaker / Chef: Willy Ramirez

Company: PRIMARY SECTOR OF GRAN CANARIA - Stand: 5C03

 

Explosion of flavours with vegetables

Time: 1pm - 2pm.

Chef Rodrigo de la Calle plays sublimely with the most traditional and the most innovative vegetables, offering delicious and tasty dishes.

Speaker / Chef: Rodrigo De la Calle

Time: 1pm - 2pm.

Company: PRIMAFLOR - Stand: 9D01

 

Avocado, the king of nouvelle cuisine

Time: 2pm / 3pm

Aitor Sánchez, dietician and nutritionist, director of the Aleris Nutrition Centre, contributor to RNE, La1 and La Vanguardia, as well as author of scientific articles and books on nutrition and food, will introduce us to the many qualities of avocado. She will then present an original, tasty and perfectly balanced recipe created exclusively for the event by Virginia García of Creativegan y Sin Receta, with avocado as the star product.

Speaker / Chef: Aitor Sánchez/Virginia Calzadas

Company: CMR GROUP - Stand: 10.E04

 

Aquacate from Spain Showcooking

Time: 3pm / 4pm

Aguacate from Spain invites you to an encounter with haute cuisine, where the Spanish avocado will become the star of the show: Daniel del Toro will be displaying his culinary skills to transform an everyday ingredient into authentic works of art.

Speaker / Chef: Daniel del Toro

Time: 3pm / 4pm

Company: ASOCIAFRUIT - Stand: 9G09

 

Healthy recipes in Airfyer with Fit Happy Sisters and Somos Hijolusa

Time: 4pm - 5pm

The sisters Sara and Ani, creators of Fit Happy Sisters, will delight us with their live cooking with different delicious and simple recipes using Somos Hijolusa products, while they explain the keys to a healthy and balanced diet. This will be followed by a small tasting of the dishes created.

Speaker / Chef: FIT HAPPY SISTERS SARA & ANI

Company: SOMOS HIJOLUSA - Stand: 10C03

 

Salmorejo con Chalaquita Peruana de Mango

Time: 5pm - 6pm

Salmorejo is a traditional dish from Spanish cuisine, originating in Andalusia, made primarily with tomatoes, bread, olive oil, garlic, and vinegar. It is served cold. On the other hand, Peruvian chalaquita, typical of Peruvian gastronomy, includes red onion, lime, chili, and cilantro. In this case, we will add fresh mango and diced ham, and use it to top the salmorejo. This fusion of flavors and ingredients results in a unique, different, and exotic dish, combining the creaminess of the salmorejo with the freshness of the chalaquita.

 

Speaker / Chef: Celia Conroy – Elisa Peñaherrera – Úrsula Franco

Company: PROMPERÚ- Stand: 4C16-4D16

 

Thursday 10

Cricket Green Gourmet by Pablo González Conejero

Time: 11am - 12pm

Two preparations created with Cricket vegetables.

Speaker / Chef: Pablo González Conejero

Company: CAMPO DE LORCA S.C.L. - Stand: 7D04

 

Aquacate from Spain Showcooking

 Time: 12pm - 1pm

With Daniel del Toro at the helm, the Spanish avocado reclaims its leading position in contemporary cuisine. Join us for a showcooking session where culinary innovation will take shape through flavoursome, healthy and sustainable recipes. During this showcooking event, we will show how avocado can be the foundation for creative and sophisticated dishes, capable of captivating both the most gourmet palates and lovers of healthier options.

Speaker / Chef: Daniel del Toro

Company: ASOCIAFRUIT - Stand: 9G09

 

Avocados from Colombia: grown from the heart

Time: 1pm - 2pm.

Enjoy the unique flavour of Avocados from Colombia in various dishes that demonstrate the great dynamism of this fruit grown from the heart, a reference point of this sector's commitment to sustainability.

Speaker / Chef: Carolina Peña Cardona

Company: AVOCADOS FROM COLOMBIA - Stand: 4D04

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