Once again, Fruit Attraction, the international trade fair for the fruit and vegetable industry organised by IFEMA MADRID and FEPEX, is returning to the Spanish capital from 8 to 10 October. With the participation of more than 2,100 exhibiting companies from 56 countries, this event has established itself as a global reference point in the sector. The varied programme includes Factoría Chef, a showcooking space designed to highlight the quality and gastronomic possibilities of fruit and vegetable products.
The aim of Factoría Chef is to promote the versatility and excellence of agricultural produce through culinary demonstrations given by renowned chefs. With the support of the Ministry of Agriculture, Fisheries and Food, this space will be located in Hall 5, where visitors will be able to enjoy creative recipes and food tasting activities prepared with products such as avocados, tomatoes, apples, peaches, plums, pomegranates, red fruits, among others. All of this from different participants in the trade fair such as Campo de Lorca, FHF, 5 al Día, Primaflor, Asociafruit, Trops, Extremadura Avante, CMR Group, Promperú, Primary Sector of Gran Canaria, Somos Hijolusa and Avocados from Colombia.
The sessions will be participated in by renowned national and international chefs such as Aitor Sánchez, Daniel del Toro, Luisa Solano, Pepe Valades, Virginia Calzas, Jorge Jaldón Rueda, Pablo González Conejero, Carolina Peña Cardona, Rodrigo de la Calle, Willy Ramirez, Celia Conroy, Elisa Peñaherrera, Úrsula Franco and Ani y Sara Fit Happy Sisters.
FACTORÍA CHEF Programme
Tuesday 8
The tomato is a fruit, so are apples and peaches.
Time: 11am - 12pm
Alongside FHF and 5 al día with Luisa Solano (dietician and nutritionist) we will discover some surprising recipes using tomato and different fruits from Navarre.
Speaker / Chef: Luisa Solano
Company: FHF - Stand: 7C08
Revolution in vegetables
Time: 12pm - 1pm
Chef Rodrigo de la Calle presents traditional vegetables in the most original way.
Speaker / Chef: Rodrigo De la Calle
Company: PRIMAFLOR - Stand: 9D01
Aquacate from Spain Showcooking
Time: 1pm - 2pm.
Immerse yourself in the boundless creativity of Chef Daniel del Toro as he transforms the avocado into the star of a innovative recipe. Daniel del Toro will take us on a gastronomic journey that combines tradition and innovation, with the versatile and healthy addition of the Spanish avocado.
Speaker / Chef: Daniel del Toro
Company: ASOCIAFRUIT - Stand: 9G09
Healthy cooking workshop with TROPS avocados
Time: 3pm - 4pm
With the help of a dietician-nutritionist, we will offer tips and recipes for healthy cooking with the TROPS avocado. During the workshop, the different dishes that have been prepared by those attending the showcooking can be tasted.
Speaker / Chef: Jorge Jaldón Rueda
Company: TROPS
Stand: 10E02
Convivium of Extremaduran fruit
Mulsum, grata poma, dulcia,…
(In the time of Augusta Emerita)
Time: 4pm - 6pm
Plums, peaches, figs, pomegranates and red berries as
prepared by the Romans. Pairing with rosé wines and
mulled wines with honey.
Speaker / Chef: Pepe Valadés
Company: EXTREMADURA AVANTE - Stand: 5D12C
Wednesday 9
Aquacate from Spain Showcooking
Time: 11am - 12pm
Discover how our guest chef, Daniel del Toro, reinvents traditional cuisine using the Spanish avocado as his main inspiration. In this showcooking event, a recipe fusing modern techniques with the creamy and nutritious taste of avocado will be presented to the delight of the public.
Speaker / Chef: Daniel del Toro
Company: ASOCIAFRUIT - Stand: 9G09
Tropical fruits from Gran Canaria in haute cuisine
Time: 12pm - 1pm
In the presentation we will prepare a tandoori banana tartare with grilled avocado, sweet potato chips and mango gazpacho. We are going to pair it with a kombucha made from the banana peel, to ensure that we achieve zero waste from our main product.
Speaker / Chef: Willy Ramirez
Company: PRIMARY SECTOR OF GRAN CANARIA - Stand: 5C03
Explosion of flavours with vegetables
Time: 1pm - 2pm.
Chef Rodrigo de la Calle plays sublimely with the most traditional and the most innovative vegetables, offering delicious and tasty dishes.
Speaker / Chef: Rodrigo De la Calle
Time: 1pm - 2pm.
Company: PRIMAFLOR - Stand: 9D01
Avocado, the king of nouvelle cuisine
Time: 2pm / 3pm
Aitor Sánchez, dietician and nutritionist, director of the Aleris Nutrition Centre, contributor to RNE, La1 and La Vanguardia, as well as author of scientific articles and books on nutrition and food, will introduce us to the many qualities of avocado. She will then present an original, tasty and perfectly balanced recipe created exclusively for the event by Virginia García of Creativegan y Sin Receta, with avocado as the star product.
Speaker / Chef: Aitor Sánchez/Virginia Calzadas
Company: CMR GROUP - Stand: 10.E04
Aquacate from Spain Showcooking
Time: 3pm / 4pm
Aguacate from Spain invites you to an encounter with haute cuisine, where the Spanish avocado will become the star of the show: Daniel del Toro will be displaying his culinary skills to transform an everyday ingredient into authentic works of art.
Speaker / Chef: Daniel del Toro
Time: 3pm / 4pm
Company: ASOCIAFRUIT - Stand: 9G09
Healthy recipes in Airfyer with Fit Happy Sisters and Somos Hijolusa
Time: 4pm - 5pm
The sisters Sara and Ani, creators of Fit Happy Sisters, will delight us with their live cooking with different delicious and simple recipes using Somos Hijolusa products, while they explain the keys to a healthy and balanced diet. This will be followed by a small tasting of the dishes created.
Speaker / Chef: FIT HAPPY SISTERS SARA & ANI
Company: SOMOS HIJOLUSA - Stand: 10C03
Salmorejo con Chalaquita Peruana de Mango
Time: 5pm - 6pm
Salmorejo is a traditional dish from Spanish cuisine, originating in Andalusia, made primarily with tomatoes, bread, olive oil, garlic, and vinegar. It is served cold. On the other hand, Peruvian chalaquita, typical of Peruvian gastronomy, includes red onion, lime, chili, and cilantro. In this case, we will add fresh mango and diced ham, and use it to top the salmorejo. This fusion of flavors and ingredients results in a unique, different, and exotic dish, combining the creaminess of the salmorejo with the freshness of the chalaquita.
Speaker / Chef: Celia Conroy – Elisa Peñaherrera – Úrsula Franco
Company: PROMPERÚ- Stand: 4C16-4D16
Thursday 10
Cricket Green Gourmet by Pablo González Conejero
Time: 11am - 12pm
Two preparations created with Cricket vegetables.
Speaker / Chef: Pablo González Conejero
Company: CAMPO DE LORCA S.C.L. - Stand: 7D04
Aquacate from Spain Showcooking
Time: 12pm - 1pm
With Daniel del Toro at the helm, the Spanish avocado reclaims its leading position in contemporary cuisine. Join us for a showcooking session where culinary innovation will take shape through flavoursome, healthy and sustainable recipes. During this showcooking event, we will show how avocado can be the foundation for creative and sophisticated dishes, capable of captivating both the most gourmet palates and lovers of healthier options.
Speaker / Chef: Daniel del Toro
Company: ASOCIAFRUIT - Stand: 9G09
Avocados from Colombia: grown from the heart
Time: 1pm - 2pm.
Enjoy the unique flavour of Avocados from Colombia in various dishes that demonstrate the great dynamism of this fruit grown from the heart, a reference point of this sector's commitment to sustainability.
Speaker / Chef: Carolina Peña Cardona
Company: AVOCADOS FROM COLOMBIA - Stand: 4D04