“JAPAN’S FOOD” EXPORT FAIR will be held from October 11-13, 2017 at Makuhari Messe, Japan

29 August 2017
What is Washoku?
In 2013, Japanese cuisine or washoku was selected by UNESCO as an Intangible Cultural Heritage. Since then, many people around the world have started to have great interest in the food and the ingredient itself. Many of the top chefs around the world have even started using Japanese ingredients in their menu. However, many still do not know what exactly is washoku and the true meaning behind it.
Washoku is made out of four elements. They are rice, soup, side dishes, and pickled vegetables. The side dishes vary from fish, meat, and any others that match with rice.
Washoku could be homemade everyday dishes or traditional full-course meals, but in both, the four seasons in Japan plays a big part in it. The peak season of an ingredient is called shun, which means that it is the best time to eat these ingredients. These ingredients would occasionally be used in the menu during that season. In spring, for example, it is the best time to eat onions and turnips because it is fresh and sweeter. Also, rice has shun in fall which is called shin-mai. It’s highly moist and sweet during this time. In presenting these foods, washoku is presented in colorful and balanced way that displays the beauty of nature. This
was one of the reasons it was chosen by UNESCO.
Washoku is also considered to be very healthy and the key to long life. It allows the easy intake of different nutrients in a well-balanced manner. A lot of cooking techniques like steamed, boiled, and stewed bring out the essence of an ingredient so a lot of seasoning won’t have to be added. A broth called dashi brings out the key flavor or umami to washoku. The dietary culture of homemade Japanese dishes center on the happiness and health of family members, relatives, and friends.



Now that you know more about washoku, the next question is, where can importers and international buyers get the Japanese ingredients? “JAPAN’S FOOD” EXPORT FAIR will be held from October 11-13, 2017 at Makuhari Messe, Japan. Newly launching show specialises in exporting Japan’s food/beverage products. The show is designated as the most important platform for international importers/buyers to source Japan’s food/beverage products, as it is strongly supported by the Japanese Government, Ministry of Agriculture, Forestry and Fisheries (MAFF). Also, the expert of exporting Japanese products to overseas, Japan External Trade Organization (JETRO) will be the co-organiser of the show to support on-site business between overseas visitors and Japanese exhibitors. “JAPAN’S FOOD” EXPORT FAIR Show
Management believes this show could contribute to the achievement of JPY 1 trillion in exports of agricultural, forestry and fishery products by 2019, set by the MAFF. Tad Ishizumi, President of Reed Exhibitions Japan Ltd. says “when I heard about the goal, I decided to make some contributions to support the government. We decided to launch “JAPAN’S FOOD”
EXPORT FAIR as I think it could be the best way to work out.”

Over 4,000 Buyers from Around the World in One Show
“JAPAN’S FOOD” EXPORT FAIR will have a special buyers program where 1,000 buyers from all over the world will be invited to the show. These buyers are all from major importers, supermarkets, restaurants, department stores, etc.


For exhibitors and visitors to have successful business meetings at the show, exhibitors must have information in both English and Japanese, interpreters at the booth, and a set of tables and chairs for business meetings. Therefore, international buyers will be meeting with exhibitors who will be prepared and ready to talk business.

If you are interested in becoming our special buyer, please apply

Organiser: Reed Exhibitions Japan Ltd.
TEL: +81-3-3349-8511 mailto:jpfood-eng@reedexpo.co.jp

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