CIV research develop the new REDPOP® apple - sweet, juicy and eco-friendly

26 February 2021

“We are proud that our CIVM49* - RedPop® was chosen by VOG, which has already started the cultivation, and VI.P (which intends to start in the near future) from among dozens of varieties from all over the world", with these words the president of CIV-Consorzio ItalianoVivaisti, Pier Filippo Tagliani, commented on the online presentation of the three new apple varieties organised by the two South Tyrolean consortia within the Apple Summit 2021, under the motto “Tasty Trend³”.CIV variety manager Marco Bertolazzi, who took part in the online presentation, summarises the highlights of the new variety:CIVM49* RedPop® is aesthetically very pleasing, of medium size and homogeneous shape, with an intense, bright red colour, which is constant and uniform in all the different growing areas, including those in the foothills.

It is characterised by its crisp, firm flesh, great sweetness and surprising floral aroma on the palate. CIVM49* is an easy-to-manage variety, suitable for modern growing and last but not least, it is scab-resistant. Thanks to this, the number of treatments required can be reduced, thus enhancing the sustainable and environmentally friendly production already pursued in South Tyrol and fully meeting the quality standards expected by the market and which the South Tyrol fruit-growing sector can provide in terms of taste, sustainability and environmental care.

RedPop®discovered the perfect growing location in South Tyrol, one of the world's best apple growing areas. In this area, VOG and VI.P - important consortia in the production and marketing of apples - believed in CIVM49* RedPop®, acquiring from CIV the exclusive right to produce and market it across Europe and neighbouring countries.Finally, Mr Bertolazzi concludes "The new variety summarises the goals of CIV's varietal innovation programme: superior organoleptic characteristics of the fruit, excellent agronomic performance and greater environmental sustainability".CIVM49*has already been introduced in the most important apple-producing countries (USA, Chile, Australia, South Africa and New Zealand), where the CIV has established nursery partnerships and commercial projects over several years.Finally, Mr Tagliani concludes “In these territories, we are open to hear expressions of interest from companies interested in developing global projects for this new promising variety”.

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