EU Agri Promotion Policy revision must reflect future consumer and business needs prioritizing sustainability and health
11 March 2021
Freshfel Europe is appealing to the European Commission to ensure that the new EU Agri Promotion Policy is forward thinking and reflects future consumer and business needs on sustainability and health. Freshfel Europe submitted its response to the European Commission’s first round of stakeholder consultations for the revision of the EU Promotion Policy for agricultural products on the EU internal and third country markets. In its response Freshfel Europe argued that the new policy should actively support fruit and vegetable promotion and in doing so will better respond to current and changing societal and business needs regarding combatting environmental and health challenges.
The European Commission’s revision of the EU promotion policy for agricultural products has the potential to shape what Europeans consume and the availability and competitiveness of EU products on third country markets in the future. Currently at Inception Impact Assessment stage, on behalf of the EU fresh produce sector Freshfel Europe has submitted its first response to the European Commission on the EU Agri Promotion Policy revision. With recommendations for healthy and sustainable diets by the European Commission’s own strategies, including the European Green Deal and Farm to Fork Strategy, as well as from global and European health bodies, Freshfel Europe argued that increasing fresh fruit and vegetable consumption must be continued to be strongly supported in the new EU Promotion Policy.
Freshfel Europe advised that the fresh fruit and vegetable sector is best placed to serve future consumer and business needs on sustainability and health challenges and therefore must be strongly supported with well-focused promotion opportunities in the new policy. Freshfel General Delegate Philippe Binard commented, “Fruit and vegetables have the highest consumption recommendation and the lowest environmental impact production out of all food categories. The sector’s efforts throughout the supply chain must be supported in the new EU Promotion Policy to reach the bloc’s sustainability and health objectives”. Mr. Binard added that, “During the 2016-2020 policy period, the fresh produce sector conducted more than 70 influential promotion and information campaigns across the EU and globally worth more than €180 million. There is a strong desire from the sector to continue successful promotion activity and boost consumption to meet both consumer and policy demands for sustainable agriculture production and consumption into the future”.
Read more:
Watermelon and Melon season | FRESH ENERGY
23 May 2024
Fresh Energy is one of Egypt’s growers and exporters of fresh vegetables and fruits. Fresh Energy offers from the its farm where the highest quality fresh produce are grown, in accordance with the strictest quality standards. This allows to maintain control over every step of the process, from seed to shelf, ensuring the freshest, most flavorful produce for customers. »
GPG brings new blackberry genetics to the market
22 May 2024
Global Plant Genetics (GPG) and Polish Rubus breeding programme, Niwa, have just concluded a licensing arrangement for two new primocane blackberry varieties. The agreement is for GPG to represent the Maryna and Juhas cultivars in a range of international territories. Bartek Danek, Director of Niwa, stated, “it has been important for our blackberry breeding efforts to develop primocane varieties. »
Interpera2024: focus on the technical visits
22 May 2024
Interpera 2024 will gather the international pear sector from 26 to 27 June in Óbidos, Portugal. In addition to the main conference day, the organisers have prepared pear technical visits that just cannot be missed! The participants will learn about the Portuguese pear cultivation and conservation. The programmewill mix knowledge exchange and company visits. »