Camposol will Adopt AgroFresh’s VitaFresh™ Botanicals Coatings to Preserve Avocado Freshness

17 March 2021
AgroFresh Solutions, Inc., a global leader in produce freshness solutions, today announced that Peruvian produce leader Camposol has decided to adopt the company’s VitaFresh™ Botanicals plant-based, edible coatings to increase the shelf life of ripened avocados commercialized in Europe, the United States and China. VitaFresh Botanicals is a proprietary, plant-based portfolio of solutions for a wide variety of crops including avocados, citrus and mangos. Its coating range utilize “anti-thirst” technology to boost the skin’s natural protection, creating a “double skin” membrane that reduces dehydration, maintains weight and locks in produce freshness throughout the supply chain. 

Camposol, a leading vertically integrated global produce grower, exporter and marketer, will utilize AgroFresh’s VitaFresh Botanicals to help expand and grow their business with European, American and Chinese retailers, taking a consumer-marketing end-user perspective. Camposol’s ripenend avocados coated with VitaFresh Botanicals gives retailers a much stronger opportunity to market the best quality produce and increase consumer satisfaction, while reducing food waste and increasing profit potential. By using the VitaFresh Botanicals coatings, Camposol’s ripened avocados will have an added two to four days of extended shelf life after arriving at retail locations (versus uncoated avocados), which will help to reduce retail food waste and potentially generate up to 200% retailer ROI.“This new strategic relationship represents another step forward in AgroFresh’s decades-long commitment to providing innovative solutions to help our customers extend produce shelf life, and deliver superior eating experiences to consumers,” said AgroFresh CEO Jordi Ferre. “It also represents a major step in our diversification efforts. By using AgroFresh’s VitaFresh Botanicals coatings, Camposol can extend the shelf life of its ripened avocados, improve produce quality throughout their supply chain, and enable retailers to sell more great tasting, ready-to-buy and ready-to-eat avocados,” said Ferre. 

“After evaluating multiple options on the market and conducting extensive trials, we chose AgroFresh and VitaFresh Botanicals because of their ability to achieve the technical performance and efficacy that we needed,” said José Antonio Gómez Bazán - Managing Director, Camposol International. “What’s more, as a global company, AgroFresh can support our global expansion and offer the post-harvest expertise and in-depth technical and R&D support that we need to attain our business objectives.”

For easy application of the coatings, Camposol will install AgroFresh’s Control-Tec™ Applicator equipment in their European and U.S. facilities, with plans to add equipment in China. VitaFresh Botanicals coatings are sustainable and created using certified ISO 14001 “environmental management system” standards.  AgroFresh’s vision is to be the guardian of the world’s fresh produce, and the company is proud to be a member of GLOBALG.A.P., an organization that promotes safe, responsible, and transparent farming for a sustainable future. With VitaFresh Botanicals, AgroFresh offers “Natural-Powered Life Extension for Fruit,” creating new opportunities for retailers and helping to influence consumers’ enjoyment of fresh, tasty produce. 

Read more:

Cuisine, Coffee & Culture: Speciality F&B Asia Trade Shows Reveal Exciting Line-Up

19 June 2024
Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia return this year at the Sands Expo & Convention Centre from 26 to 28 June 2024 to gather Singapore and international food and beverage (F&B) industries. The trade events are held on a bigger stage this year – now part of SIGEP Asia, the first-ever Asian edition of the world’s leading Italian international artisan gelato, pastry, bakery and coffee trade show SIGEP, held alongside Restaurant Asia, »

Registration for PROGNOSFRUIT is now open - Budapest, Hungary, 7-9 August 2024The

18 June 2024
Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, gathering growers from across Europe and beyond. Following last year’s successful return to Trentino, Prognosfruit 2024 will take place in Budapest, Hungary, from the 7th to the 9th of August 2024. Registration is now open, and stakeholders and journalists are welcome to register via the Prognosfruit website. »

Fi Europe 2024 registration opens with early bird offer

17 June 2024
Europe 2024 registration opens with early bird offer F&B industry taste makers from around the world can start planning their participation in Fi Europe 2024, which returns to Messe Frankfurt from 19-21 November 2024. Registration has opened for Fi Europe 2024, allowing forward planners to lock this unmissable food & beverage industry event into their schedules and benefit from an early bird discount. »
PARTNERS