Fruit Attraction 2021 - much more than an on-site industry reunion
27 March 2021
The application period is open for
participation in
Fruit Attraction 2021, which will be held in person from 5 to 7 October in Madrid. The three-day industry reunion will once again make the fair the world epicentre of fresh product marketing, where innovation, quality and diversity are the core mantras of operators and retailers from all over the world when planning their campaigns at a key time like early October. Starting in April an entire investment and action plan is put in motion to guarantee the presence of the major demand groups from all over Europe and third countries, including the biggest International Guest Programme in the history of Fruit Attraction.
Alongside the physical gathering, the fair will bring the entire fruit and vegetable community together year-round with
Fruit Attraction LIVEConnect platform, a digital tool that enhances and complements the on-site event with new features to enhance both initiatives. This ensure that Fruit Attraction, organised by IFEMA and FEPEX, will be much more than just the face-to-face industry reunion. The fair is presenting a new hybrid value proposal that enhances on-site efficiency through technology:
With an optimistic European health scenario after the summer, the time has come for fruit and vegetable suppliers and marketers from all over the world to meet again at Fruit Attraction 2021, with operators and retailers under the same roof in a safe work environment filled with commercial opportunity, to showcase all the innovation and evaluate the news and trends of the global fruit and vegetable market and its entire value chain.
Fruit Attraction has established itself in the right place at the right time for companies and their commercial staff and products to achieve world industry leadership. Three days to consolidate and open export markets; hold face-to-face meetings with the world's main operators and retailers; generate and raise sales opportunities on a massive scale; build loyalty and centralise meetings with regular customers; expand and enhance personal networking. It is the space to enhance brand positioning and awareness of new products, to show and exhibit products, formats and services on site, and to be part of the relationship between suppliers, operators and retailers from all over the world.
Fruit Attraction LIVEConnectFruit Attraction LIVEConnect is the perfect, recommended complement for enhancing visibility and generating business leads anywhere in the world. The digital platform that is becoming the number one professional community and social network in the world for the entire fruit and vegetable sector value chain. A digital ecosystem that combines an exhibition area, a products and services marketplace, a professional contact network, networking and business opportunities, on-line b2b, chat, e-calls, and a permanent programme of conferences, forums and debates on international markets and categories of products and services. Throughout the year Fruit Attraction LIVEConnect will be the space that will bring together the main international players in the market, organising conferences and commercial events by product category, market segment, internationalisation, ...
IFEMA, a safe spaceIFEMA has developed an entire
protocol to guarantee a safe, reliable and comfortable work environment. The convention premises have all necessary measures to organise the flow of visitors and their mobility: capacity control, social distancing, reducing the risk of direct contact by using digital registration, taking body temperature, broadening aisles, and taking advantage of new technologies to count visitors, as well as ensuring effective air renewal in halls, among other innovations in this area.
Read more:
Table Grape Symposium Global players discuss table grapes
24 March 2024
The Macfrut Table Grape Global Players event, scheduled for the second day of the trade fair (Thursday 9 May) at the Rimini Expo Centre, will be a great opportunity to meet and discuss case studies from around the world. The event is part of the Table Grape Symposium, the international symposium dedicated to table grapes, which will bring together the world’s leading experts and industry players at Macfrut (8-10 May 2024). »
Ucima celebrates 40 years of history with the Ucima40 project
23 March 2024
Ucima, the Italian Packaging Machinery Manufacturers' Association, is launching the Ucima40 project to mark its 40th anniversary. Founded in 1984, Ucima has always supported Italian companies in the sector and plays a pivotal role in the development and promotion of the Italian packaging industry, which today stands as a world leader in its field. This anniversary is not just an occasion to celebrate past achievements but is also an opportunity to look to the future with enthusiasm and determination. »
Interpera 2024: ticket are now on sale
21 March 2024
Interpera brings together the key players in the international pear sector to discuss common issues. The event is organised by AREFLH and ANP (National Association of Pera Rocha Producers). Online ticket sales have just begun at www.interpera.org, with "early bird" prices available until 3 May 2024. Interpera returns to Portugal ten years after the 2014 event in Santarem. Portugal is one of Europe's leading pear producing countries, with a production »