Macfrut Academy, a new video lesson on the Chilean cherry

Thursday, October 24 at 5 p.m. - Technologies and solutions for global exports: the case of the Chilean cherry supply chain 

The Chilean cherry supply chain is the focus of the new episode of Macfrut Academy, the innovative platform promoted by Macfrut, the international fruit and vegetable fair scheduled in Rimini from May 6 to 8, 2025. Appointment on Thursday, October 24, at 5 p.m. (Italian time) for the video lesson dedicated to one of the world's leading cherry production sectors. More in detail, the episode focuses on post-harvest process, with a focus on the technologies that enable the export of 90% of this fruit globally. 

The Chilean cherry, thanks in part to increasingly intelligent machines, has managed to conquer distant markets and secure a leadership role. In the video lesson, it is possible to follow the cherry through its supply chain journey, from the field to the warehouse. The process begins at the cherry orchard and ends at the packing facility, where the first steps include unloading the crates and bins and cooling the product. The subsequent stages involve water processing, where leaves are removed, and stems are separated, leading to the crucial selection phase, where technology reaches its peak. 

Sorting machines analyse the fruit, selecting them according to internal and external quality parameters using non-destructive techniques. The cherries are then sent to packaging: in the video lesson, the significant advances in automation and improvements in palletizing and shipping the product are examined. 

Juan Pablo Zoffoli, professor at the Pontifical Catholic University of Chile, explains the pillars of post-harvest. Unitec presents the evolution of the processing and sorting line, while Graziani Packaging focuses on product palletizing. The episode also features exclusive interviews with managers of major Chilean players and a guide on preparing loads for export. 

The video lesson is free upon registration: https://academy.macfrut.com/

Read more:

Fresh initiatives fuel global growth at ASIA FRUIT LOGISTICA 2025

24 June 2025

ASIA FRUIT LOGISTICA boosts global trade with new features and stronger international participation. ASIA FRUIT LOGISTICA 2025 is gearing up for a dynamic edition at AsiaWorld-Expo in Hong Kong on 3–5 September, and the global fresh produce business is responding in force. With exhibitors from 41 countries and regions, 25 national pavilions. This year’s event introduces two brand-new forums: the Frozen Fruit and Vegetables Forum on Day 1 and the Nuts and Dried Fruit Forum on Day 2. »

F&B trade show SIGEP Asia returns with speciality segments

24 June 2025

Highly anticipated F&B trade show SIGEP Asia returns with speciality segments, immersive programming and Singapore National Coffee Championship. SIGEP Asia, Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia 2025, co-located with the 6th edition of Restaurant Asia, will gather and inspire the best industry players and decision-makers across the entire F&B and foodservice supply chains. Prioritising high-impact programming, the event extends beyond traditional trade booths, »

Frozen. Ready. Global. Step into New Markets at WorldFood Istanbul 2025

22 June 2025

In 2024, the global frozen food market reached $310 billion, and it's projected to grow to $457 billion by 2032. In Türkiye, the frozen food sector continues to gain momentum, driven by increasing export volumes, enhanced cold chain infrastructure, and a more advanced retail landscape. WorldFood Istanbul 2025 provides the perfect platform to connect your brand with national and international buyers seeking new suppliers and innovative frozen food solutions. »