EXPOCULINAIRE 2019 - launched for Chefs, Pastry Chefs, Bakers and Cooks

20 June 2018
A series of culinary competitions accompanied by a new trade exhibition is about to change the landscape of the cooking and baking industry in the UAE and the wider region.
Traditionally held in February within the Gulfood exhibition, the Worldchefs accredited 22nd Emirates International Salon Culinaire will move to an exciting new home in 2019.  A platform that will put Chefs, Pastry Chefs, Bakers and Cooks as the primary audience of their own event - dedicated specifically to the Culinary Community.
Uwe Micheel - President of the Emirates Culinary Guild (ECG), has seen the Emirates International Salon Culinaire develop over 25 years.  “The Salon Culinaire started with just a handful of chefs in an exhibition that used one hall, it now commands more than 1,300 entries into one of the world’s leading culinary competitions. It has been a wonderful partnership with Gulfood and the support of DWTC has been much appreciated” commented Micheel.  “An exhibition focused on our core interests, surrounding the region’s longest running event for Chefs will take us to a new level.  I am looking forward to our regular classes and to the new elements of ExpoCulinaire 2019”.
Andy Cuthbert – ECG Chairman was also reflective as well as keen to develop a strong future for the Salon Culinaire.  “It has been a pleasure to grow alongside Gulfood and to mirror its success with our competition.  It is equally important to secure the most appropriate future platform for our specialised sector, ExpoCulinaire is an exciting opportunity to do that while maintaining our Q1 calendar slot” said Cuthbert.
ExpoCulinaire will take place from 4th – 6th March 2019 at Expo Centre Sharjah and will immediately benefit from welcoming the most established and recognised chef competition in the Middle East into the heart of the exhibition.   Located in the United Arab Emirates (UAE), Expo Centre Sharjah naturally commands a strategic position at the heart of the region’s business and commercial hub, located just 12 minutes from Dubai and 15 minutes from Ajman.
Joanne Cook – Honorary Member of the ECG, has delivered leading food and hospitality events around the world including Dubai, Abu Dhabi, Singapore, Hong Kong, London and Shanghai spanning 23 years.  Based in the UAE since 2004, Mrs Cook stated “The last decade has seen a high level of verticalisation in food related shows in the UAE, but many of these have been split by product type alone and not necessarily by audience.  ExpoCulinaire has been launched as a visitor/buyer driven event that will respond to what attendees find relevant and commercially or creatively in demand. I believe it will attract the right exhibitors since the visitors are already committed”.
ExpoCuliniare 2019 is expected to attract more than 200 companies for its first edition, with an anticipated attendance of 5,000 trade visitors.

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