![](img.php?file=upload/2017-05-08-macfrut.jpg&mw=750)
Technology and innovation in the field: Macfrut's latest challenge
8 May 2017
Technology and innovation will be the main themes of Macfrut in the Field (Macfrut in Campo), an event featuring field demonstrations of precision horticulture 2.0 machines and equipment.
It will be a major opportunity to see the most advanced mechanical solutions in action - for soil processing, sowing and transplanting - aimed at improving productivity, optimising production costs and reducing environmental impact.
The field tests are a dynamic addition to the programme of Macfrut, the international trade fair for the fruit and vegetable sector, now in its 34th edition to be held at the Rimini Expo Centre from 10 to 12 May.
Nine companies will take part in the field tests held during the three-day trade fair: Cosmeco, Forigo Roter, Ferrari costruzioni meccaniche, Pattaro Garford, Oliver di Signorini, Kult Kress Umweltschonende Landtechnik, Officine Mingozzi and Bassi seminatrici.
The goal of Macfrut in the Field (Macfrut in Campo) is to give an audience of farmers and economic traders the chance to see in action the various mechanical technology solutions currently available on the market in order to test their efficiency and features.
During the three-day event, in an area covering more than 700 sq. m. inside Hall B 7 at the Rimini Expo Centre, the following activities will alternate from 11am to 1pm: soil preparation for salad growing and transplanting; soil preparation for strawberry growing and related mulching operations; soil preparation for sowing; processing planted salads.
The field tests will be filmed from above by a giant airship drone.
For further information, please visit: www.macfrut.com
Elena Vincenzi and Alice Camellini
International press office Macfrut
Read more:
![](img.php?file=upload/2024-06-05_fruit_attraction.jpg&w=236&h=120)
Fruit Attraction announces a new edition of the Innovation Hub Awards
6 June 2024
For one more year, Fruit Attraction is organising a new edition of the Innovation Hub Awards. These awards that recognise innovation and entrepreneurship in the fruit and vegetable industry are aimed at exhibiting and co-exhibiting companies that submit the best project, product or service, placing an emphasis on the criteria of innovation, sustainability, applied technology and knowledge. Companies participating at Fruit Attraction 2024 interested in taking part can do so until 4 Septembe »
![](img.php?file=upload/2024-06-04_afl1.jpg&w=236&h=120)
Business Meetups reach grand finale
4 June 2024
ASIA FRUIT LOGISTICA China Business Meet Up brought together more than 1,600 high-level industry professionals in Shanghai on 27-28 May. Trade visitors enjoyed two days of illuminating talks and insights, high-quality networking, and a bustling B2B expo focused on China’s dynamic and fast-moving fresh produce market.
Held at the Shanghai World Expo Exhibition& Convention Center, the China Business Meet Up marked the grand finale of ASIA FRUIT LOGISTICA’s new roadshow of content-backed networking events in key markets across Asia. »
![](img.php?file=upload/2024-06-03_fresh_energy1.jpg&w=236&h=120)
Egyptian grapes from Fresh Energy
4 June 2024
Fresh Energy offers from the its farm where the highest quality fresh produce are grown, in accordance with the strictest quality standards. This allows to maintain control over every step of the process, from seed to shelf, ensuring the freshest, most flavorful produce for customers. Fresh Energy cultivation spreads across the 10th of Ramadan CITY, Dar El Salam 1 and 2 , AL Alamein and Al Ismailia in a mineral rich soil covering a wide range of production of premium fruits and vegetables. »