![](img.php?file=upload/2017-01-24-droni.jpg&mw=750)
Macfrut in the field, the great new feature of the 2017 edition
24 January 2017
Macfrut will “take the field" to showcase the most advanced technology in the sector. One of the great new features of the 2017 edition will be Macfrut in the field, a large area in the pavilions of the Rimini Expo Centre featuring a real crop field with agricultural machinery in action.
"This true innovation is set to make Macfrut stand out among other fruit and vegetable trade fairs,” explains Renzo Piraccini, President of Cesena Fiera.“We will have an area equipped as in the countryside, where cutting-edge technology applied in fields, especially for horticulture (seeders, transplanters, harvesters, etc.), can be seen in action. Italy is a world leader in this sector and Macfrut is the perfect showcase to promote it."
From 10 to 12 May, a test field will be set up in the pavilions of the Rimini Expo Centre covering an area of 35x20 metres and about 70 centimetres deep. This large area, measuring more than 700 sq. m., will feature the most advanced agricultural machinery in the horticulture sector with live machining demonstrations, as well as new drone technology, which were first introduced in last year’s edition.
It will therefore be a “trade fair within a trade fair”, where the evolution of cutting-edge field technology can be tested first-hand in the presence of international buyers.
Watch the Macfrut in the field video: www.youtube.com/watch?v=Cv3Swg5ReJc
For further information, please visit: www.macfrut.com
Elena Vincenzi and Alice Camellini
International press office Macfrut c/o Fruitecom
Read more:
![](img.php?file=upload/2024-05-28_fruit_attraction.jpg&w=236&h=120)
Fruit Attraction’s Initiatives to make the most of companies' participation
28 May 2024
Fruit Attraction, which will be holding its 16th edition from 8 to 10 May, will be organising specific actions to facilitate the sales, promotion, development and growth of all the exhibiting companies. Initiatives to maximise visibility and return on investment and make exhibiting companies the centre of attention for all industry professionals. »
![](img.php?file=upload/2024-05-28_interpoma.jpg&w=236&h=120)
Focus on digital technologies that anticipate the "apple orchard of the future"
28 May 2024
Digital technologies that pave the way toward the "apple orchard of the future"- this is the common thread that will link the many events proposed at Interpoma 2024, and the Interpoma Award 2024 will make no exception. Indeed, the award will go to digital technologies that enable progress in the sustainable management of apple orchards, producing, for example, »
![](img.php?file=upload/2024-05-23_fresh_energy1.jpg&w=236&h=120)
Watermelon and Melon season | FRESH ENERGY
23 May 2024
Fresh Energy is one of Egypt’s growers and exporters of fresh vegetables and fruits. Fresh Energy offers from the its farm where the highest quality fresh produce are grown, in accordance with the strictest quality standards. This allows to maintain control over every step of the process, from seed to shelf, ensuring the freshest, most flavorful produce for customers. »