MEAT ATTRACTION 2018 has released a preview of its B2B meetings programme with buyers from priority markets

The initiative aims to create an environment with individualised value for exhibitors through business contacts, as well as the buyers’ programme, which will be one of the core areas of MEAT ATTRACTION, boosting return on investment.

The priority markets identified for these meetings in Europe are Germany, Belgium, France, Greece, Holland, Italy, Portugal, the United Kingdom, Sweden and Switzerland, joined by Colombia and Mexico from Iberoamerica. In the case of Asia, the countries chosen by sector companies are Korea, the Philippines, Japan, Singapore and Vietnam, as well as Saudi Arabia, Egypt, the United Arab Emirates and Israel in the Middle East.

MEAT ATTRACTION is the first trade fair in Spain to specialise entirely in the meat industry. The event is designed to ensure healthy returns with a moderate investment, multiplying business opportunities among all the agents in the value chain. According to the Management of the Event, “we don't want businesses to invest in framework and large, costly structures that are difficult to recover, which is why we offer fully fitted modular stands, so that exhibitors can move right in and start offering their new products and services”.

Among the most interesting innovations incorporated to this second edition, which will take place from 18 to 20 September at Feria de Madrid, is that the fair will be open from Tuesday to Thursday rather than from Wednesday to Friday, which will help exhibitors and visitors by extending and improving the useful trading time at the fair; the important work carried out to boost the buyers’ programme, whereby IFEMA extends invitations on behalf of each exhibitor; the introduction of an interesting technical seminar on the future of meat and meat product distribution, and a space for innovation, new products and trends.

Press releases: Press and Communication Department, IFEMA

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