Macfrut in the field, the great new feature of the 2017 edition

"This true innovation is set to make Macfrut stand out among other fruit and vegetable trade fairs,” explains Renzo Piraccini, President of Cesena Fiera.“We will have an area equipped as in the countryside, where cutting-edge technology applied in fields, especially for horticulture (seeders, transplanters, harvesters, etc.), can be seen in action. Italy is a world leader in this sector and Macfrut is the perfect showcase to promote it."

From 10 to 12 May, a test field will be set up in the pavilions of the Rimini Expo Centre covering an area of 35x20 metres and about 70 centimetres deep. This large area, measuring more than 700 sq. m., will feature the most advanced agricultural machinery in the horticulture sector with live machining demonstrations, as well as new drone technology, which were first introduced in last year’s edition.

It will therefore be a “trade fair within a trade fair”, where the evolution of cutting-edge field technology can be tested first-hand in the presence of international buyers.
Watch the Macfrut in the field video: www.youtube.com/watch?v=Cv3Swg5ReJc
For further information, please visit: www.macfrut.com

Elena Vincenzi and Alice Camellini
International press office Macfrut c/o Fruitecom

Read more:

Trade registration open for Fruit Attraction 2024 and LIVEConnect

10 June 2024

Professionals from the fruit and vegetable sector can now purchase their visitor passes to attend the 16th edition of Fruit Attraction. The fair, organised by IFEMA MADRID and FEPEX, will be held from 8 to 10 October and will once again bring together the entire community of the world's fruit and vegetable industry in Madrid. Fruit Attraction offers different entry options to suit the needs of the visitors. From the professional one-day pass (daily) or a three-day pass (permanent). »

Better Brews, Bigger Stage: Singapore National Coffee Championship returns to Speciality Coffee & Tea Asia, to be hosted at first-ever SIGEP Asia

8 June 2024

The next edition of the Singapore National Coffee Championship (SNCC) returns from 26 to 28 June 2024 at Speciality Coffee & Tea Asia (SCTA) held at Sands Expo & Convention Centre Singapore (Halls D, E and F). SCTA is now part of the inaugural SIGEP Asia, the first-ever Asian edition of the world’s leading Italian international artisan gelato, pastry, bakery and coffee trade show SIGEP, »

Fruit Attraction announces a new edition of the Innovation Hub Awards

6 June 2024

For one more year, Fruit Attraction is organising a new edition of the Innovation Hub Awards. These awards that recognise innovation and entrepreneurship in the fruit and vegetable industry are aimed at exhibiting and co-exhibiting companies that submit the best project, product or service, placing an emphasis on the criteria of innovation, sustainability, applied technology and knowledge. Companies participating at Fruit Attraction 2024 interested in taking part can do so until 4 Septembe »