FPFC launches new programme at CHINA FRUIT LOGISTICA

CHINA FRUIT LOGISTICA, the leading national trade show for China’s fresh produce business, launches on 14-16 May in Shanghai, and FRESH PRODUCE FORUM CHINA is back with a brand-new format to give trade show visitors the best combination of information and insights on the show-floor.

FRESH PRODUCE FORUM CHINA (FPFC) returns with a new three-track programme format over three days, bringing CHINA FRUIT LOGISTICA visitors a powerful mix of high-level discussions on the hot topics, expert talks on the ‘how-to’ of the business, and live interviews on the latest innovations and industry trends.

At the FPFC Keynote Stage, trade show visitors can take part in the core conference programme featuring a mix of keynote presentations, strategic insights and panel discussions on the hot topics in China’s fresh produce business.

“Visitors to CHINA FRUIT LOGISTICA will be able to experience the most varied, informative and engaging FPFC programme yet,” says Wilfried Wollbold, general manager of event organiser Global Produce Events (Shanghai). “With all the FPFC elements taking place in the same hall as CHINA FRUIT LOGISTICA, speakers, visitors and exhibitors will be close together for the duration of the entire show thereby optimising the networking and information opportunities.”

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