Technology and innovation in the field: Macfrut's latest challenge

8 May 2017

Technology and innovation will be the main themes of Macfrut in the Field (Macfrut in Campo), an event featuring field demonstrations of precision horticulture 2.0 machines and equipment.

It will be a major opportunity to see the most advanced mechanical solutions in action - for soil processing, sowing and transplanting - aimed at improving productivity, optimising production costs and reducing environmental impact.

The field tests are a dynamic addition to the programme of Macfrut, the international trade fair for the fruit and vegetable sector, now in its 34th edition to be held at the Rimini Expo Centre from 10 to 12 May.

Nine companies will take part in the field tests held during the three-day trade fair: Cosmeco, Forigo Roter, Ferrari costruzioni meccaniche, Pattaro Garford, Oliver di Signorini, Kult Kress Umweltschonende Landtechnik, Officine Mingozzi and Bassi seminatrici.

The goal of Macfrut in the Field (Macfrut in Campo) is to give an audience of farmers and economic traders the chance to see in action the various mechanical technology solutions currently available on the market in order to test their efficiency and features.

During the three-day event, in an area covering more than 700 sq. m. inside Hall B 7 at the Rimini Expo Centre, the following activities will alternate from 11am to 1pm: soil preparation for salad growing and transplanting; soil preparation for strawberry growing and related mulching operations; soil preparation for sowing; processing planted salads.

The field tests will be filmed from above by a giant airship drone.

For further information, please visit:   

Elena Vincenzi and Alice Camellini
International press office Macfrut

Read more:

Interpoma Congress: Gerhard Dichgans is the new coordinatorof the international congress dedicated to the apple

20 February 2020
The 2020 edition of the world's most important congress of the apple industry, organized by Fiera Bolzano during Interpoma, is going to witness major innovations, starting with its name and that of the coordinator. Renamed Interpoma Congress, it will be coordinated by Gerhard Dichgans, who was at the helm of South Tyrol’s VOG Consortium for many years until last summer. »

International Strawberry Symposium 2020

19 February 2020
The event will be held in Rimini from 2 to 6 May 2020. Its four days will tackle topics of interest to the entire strawberry supply chain, from research to industry and distribution. Over 300 scientific presentations (148 oral papers and 172 posters), a thousand or so industry professionals expected from all over the world and a major novelty during the central day of Macfrut 2020, when the topic of nursery certification will be discussed for the first time. »

Voices on Fruchtwelt Bodensee 2020

19 February 2020
International fruit and agricultural fair on Lake Constance nurtures in-depth dialog among professionals. “Fruchtwelt Bodensee is a popular event. It is an important meeting place for the industry to engage in exchange and discussion. The opening event and the lectures were very well attended. The visitors to the fair were first rate, and many fruit growers took part." - Andreas Ganal, Managing Director, and Erich Röhrenbach, Chairman of Obstregion Bodensee. »