Piedmont to be the Partner Region of Macfrut 2019

3 October 2018

Renowned for its red apples, Piedmont - a region in Northern Italy - will be the Partner Region of the next edition of Macfrut, to be held in Rimini from 8 to 10 May 2019. For several years now, the Piedmont Region has been participating in Macfrut, the international trade fair for the fruit and vegetable sector. During the 2018 edition, a strategic agreement was signed between the trade fair, Assortofrutta and AOP Piemonte - respectively, the association and consortium comprising the sector’s main producer organisations in Piedmont - and the members of the Cuneo Red Apple PGI control system. The agreement mainly involved joint initiatives to promote abroad the two top products of Piedmont: the red apple and the kiwi.

Macfrut, organised by Cesena Fiera, is an international fruit and vegetable trade fair. It is also the only international trade fair for the fruit and vegetable supply chain, with 11 exhibition sectors representing all the segments of the industry: seeds, breeding and plant nurseries, field technology, technical equipment, production, trading and retail, organic farming, post-harvest machinery and technology, packaging and packing materials, fresh-cut produce, logistics, and services. The 2018 edition attracted 43,000 visitors, 25% of whom were from abroad.

The novelties at Macfrut 2019
In addition to Piedmont being the Partner Region, Sub-Saharan Africa will be the international Partner of the 36th edition of Macfrut. The focus session on Africa will be divided into four macro themes: efficient water management, the new frontiers of horticulture, technologies for agricultural companies, and small industrial processing plants.
There will be two dynamic areas: Acqua Campus, showcasing all the innovations in irrigation in a demonstration field; and Macfrut Field Solution, a 700-square metre test field to see cutting-edge technologies for the fruit and vegetable sector in operation.
The conference programme will include an international event dedicated to table grapes and the second edition of the Tropical Fruit Congress, the European summit on tropical fruits. This year, the Congress will be divided into three sessions: tropical fruit market trends in Europe and emerging produce (Limes, Papayas and Passion Fruits); The Pineapple Day, focusing on pineapples; Temperature Management and ripening protocols.

For further information, please visit: www.macfrut.com

International Press Office Macfrut

Registration for PROGNOSFRUIT is now open - Budapest, Hungary, 7-9 August 2024The

18 June 2024

Prognosfruit Conference is Europe’s leading annual event for the apple and pear sector, gathering growers from across Europe and beyond. Following last year’s successful return to Trentino, Prognosfruit 2024 will take place in Budapest, Hungary, from the 7th to the 9th of August 2024. Registration is now open, and stakeholders and journalists are welcome to register via the Prognosfruit website. »

Fi Europe 2024 registration opens with early bird offer

17 June 2024

Europe 2024 registration opens with early bird offer F&B industry taste makers from around the world can start planning their participation in Fi Europe 2024, which returns to Messe Frankfurt from 19-21 November 2024. Registration has opened for Fi Europe 2024, allowing forward planners to lock this unmissable food & beverage industry event into their schedules and benefit from an early bird discount. »

Trade registration open for Fruit Attraction 2024 and LIVEConnect

10 June 2024

Professionals from the fruit and vegetable sector can now purchase their visitor passes to attend the 16th edition of Fruit Attraction. The fair, organised by IFEMA MADRID and FEPEX, will be held from 8 to 10 October and will once again bring together the entire community of the world's fruit and vegetable industry in Madrid. Fruit Attraction offers different entry options to suit the needs of the visitors. From the professional one-day pass (daily) or a three-day pass (permanent). »