The 3rd FHC China Fresh Produce conference at FHC CHINA expo 2019

“China value-chain opportunities and recommended omni-channel strategies”

FREE registration： SHANGHAI November 12th, 2-5PM Hall N2, stand N2A40

“26% CHINA FRUIT IMPORTS GROWTH in 2018” China imports of fresh fruit registered again a record growth of 26% increase and almost achieved the volume of 4,9 million tons. The long term growth is fuelled by China consumers preference for imported produce, the strong growth of every distribution channels and the government policy to open for imports (protocols opened). US-China disputes is also generating new opportunities for all the other fresh produce export countries around the globe to increase their market share in China.

QUESTIONS AND DEBATE: THE MOST EFFECTIVE SUPPLY CHAIN AND HOW TO REACH THE CONSUMER
the following subjects:
The major distribution channels in China for fresh produce, comparing their competitive advantages and how to approach them from retail/online/wholesale perspectives;
Consumer trends and a better product mix for suppliers in terms of growing categories and successful new varieties for both domestic and imported produce;
Marketing strategies for both offline and online channels, with recommendations and examples of product brands with B-to-B and B-to-C campaigns.

THE CONFERENCE WILL TAKE PLACE BETWEEN 2 AND 5PM ON TUESDAY 12th OF NOVEMBER IN HALL N2 stand N2A40

Read more:

Protection of organic crops

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ESSA Renews its Commitment to Engage with Authorities and Continue to Providing Quality Products

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Sprouted seeds constitute a wide variety of ready-to-eat food categories which are appreciated by consumers all over Europe. Following the EHEC crisis in 2011, the European Institutions and national competent authorities have been concerned about the microbiological risk of freshly consumed sprouts. Therefore, a number of sprout growers united and created ESSA in 2012 to establish a network »

New CIV Fuji apple variety

27 November 2019

The Consorzio Italiano Vivaisti (CIV) of San Giuseppe di Comacchio announces that it has recently obtained the Community Plant Variety Right (PVR) for the new clone of Fuji apples called FUCIV51pbr associated with the trademark SAN-CIV®. The new variety selected by the CIV breeders improves some of the Fuji characteristics, specially the colour. The fruit is bright red almost over the entire surface. The colour is uniform. »