INTERPOMA MAKES “NUMBER 10” SPECIAL

3 November 2016

From 24 to 26 November the only international trade show dedicated to the apple breaks out from the exhibition pavilions with a citywide events program.

Ten editions of Interpoma, over two decades, brings us to one very special edition of Interpoma in 2016. The international trade show held every two years and entirely dedicated to the apple industry is taking place from 24 to 26 November at the Bolzano exhibition center.

To celebrate its tenth anniversary, the event, for the first time, can be experienced in every corner of Bolzano and beyond. In addition to a full program at the exhibition center, with conference sessions for trade professionals – especially the "The Apple in the World" session - and presentations on the latest innovations in the sector, for the duration of the trade show there will be an extensive tour program as well as a number of apple-themed activities across Bolzano.

There will be three "Interpoma Tours” on Thursday, 24 November and another three on Friday, 25 November. The first tour will be to the Kurmark Unifrut Cooperative in Magré and apple producer, the Schwarz family. The second tour focuses on the Isarco Valley, with visits to apple producer Vizentinum and the Melix Cooperative in Bressanone. The third tour will go to the family-run apple producer, Komiss of Bolzano, and the Egma / Fructus company in Merano - Vilpiano.

The second day of the Interpoma 2016 tour, Friday, 25 November, takes in organic production, with a visit to an organic apple producer on the outskirts of Merano and to the Bio Südtirol cooperative in Lana. The fifth tour is a visit to the VI.P cooperative in Val Venosta. The sixth and final tour will be to Laives, to visit apple producer Fuji and the Vog Products fruit cooperative.

In addition to the guided tours, the entire city of Bolzano will immerse itself for three days in this fruit, which is a symbol of the South Tyrol region.

The city events program begins on 23 November, on the eve of the trade show, with a "long aperitif" starting at 6 p.m. at the Hotel Four Points by Sheraton. On 24 November, from 6 p.m., still at the Hotel Four Points by Sheraton, it will be the turn of the "Red Delicious Night", with a fashion show based on... the apple, show cooking with Giorgio Schifferegger, body painting with Christian Stötter, and many other surprises.

On Friday, 25 November, from 7 p.m. at the Bistro Thaler Arôme attendees can
enjoy "Pink Lady on the roof", with various apple specialties accompanied by sparkling wine, cocktails and apple liqueurs. There will also be an opportunity to get to know the city better. On Saturday, 26 November meet in Piazza Walther at 6.30 a.m. for a stroll through the medieval old town, with an exclusive visit to the church of San Giovanni in Villa, and gymnastics and breathing exercises on the Talvera walks. At 8 a.m. it’s on to the Vinzig farmstead for breakfast, followed at 10 a.m. by the Guncina walk to Gries, with views of the city and the surrounding mountains. At 11 a.m. the visit will end opposite the baroque church of Muri-Gries, then back by bus to the city center or the trade show.

Also, for the entire duration of the trade show about thirty eating places and restaurants in the city will be offering apple-themed menus and specialties.

For information: www.interpoma.it
Facebook: www.facebook.com/Interpoma
LinkedIn: www.linkedin.com/company/interpoma-cultvation-storage-&-marketing-of-the-apple
YouTube Live-Channel “Interpoma”: https://www.youtube.com/interpoma

Interpoma Press Office c/o fruitecom
Elena Vincenzi; Stefania Duminuco

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