International Fruit Summit at Lake Constance strengthens industry solidarity
27 February 2018
The Fruchtwelt Bodensee delivered an abundance of impulses on the latest hot topics, again underscoring its position as the most important industry trade show for fruit growers, farmers and distillers. Matching its all-time record of 381 exhibitors from 13 countries, the eighth edition of the international trade show drew 15,900 visitors (2016: 16,900) to the fairgrounds in Friedrichshafen.
Klaus Wellmann, CEO of Messe Friedrichshafen, took stock of the positive results after three days of the show: “The strength of the Fruchtwelt Bodensee lies in the mixture of high technical competence offered during the supporting program combined with a high level, specialized product range offered by the exhibitors. Despite a difficult economic situation, many fruit growers have come here to exchange views with their colleagues, to find solutions for themselves and to take a positive look towards the future.”
Project leader Petra Rathgeber explains that "in addition to the search for solutions to weather-related factors, the establishment of a secondary line of business is also becoming increasingly important. That is why this year we have put a focus on the ‘vacation at a farm’ line of business, as well as devoted increased attention to direct marketing with the Mein Hofladen (‘My farm shop’) special area. Both topics were well received and we want to continue to expand them in the future.
Among the exhibitors was present Poland Fruits - trade magazine promoting Polish brands on international markets.
The next meeting for fruit growers, farmers and distillers at Lake Constance will take place from February 14 to 16, 2020 in Friedrichshafen. More information is available at
www.fruchtwelt-bodensee.de.
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