“#Macfrut sei tu!” – “Macfrut is you!”

27 September 2017

Exhibitors and stakeholders are invited to talk about the international trade fair for the fruit and vegetable sector in a video to be shared on social media

“#Macfrut sei tu!” – “Macfrut is you!”. This is not an idle slogan, but rather an invitation to experience and actively promote Macfrut, the international trade fair for the fresh produce industry (Rimini, 9-11 May 2018). This initiative is organised by Cesena Fiera, which has decided to invite exhibitors and stakeholders operating in the fruit and vegetable sector to submit a short video lasting a few seconds to describe Macfrut. The video, which can also be shot in a "raw" and amateur style, will then be edited by a specially appointed team of experts and shared on Macfrut's social media (Facebook, Twitter, YouTube).

But there is more. In fact, a special “prize” will also be awarded: the opportunity to take part in one of Macfrut's international missions scheduled in the next few months for the exhibitor or stakeholder with the most-watched video across these social channels.

The project will be implemented in October and November 2017. The videos submitted must contain three brief pieces of information: a very short presentation of the speaker; what Macfrut represents and the reason for participating in the trade fair; an invitation to the 2018 edition.

The international trade fair for the fruit and vegetable sector is increasingly 2.0, offering a virtual and real exchange platform: because “#Macfrut sei tu!” – “Macfrut is you!”.

Here is an example video with a message from Massimo Lucchini:
www.youtube.com/watch?v=kKxBKSB_ITg&feature=youtu.be

For further information, please visit: www.macfrut.com     

Press releases: Elena Vincenzi
International press office of Macfrut

Read more:

Speciality Food & Drinks Asia and Speciality Coffee & Tea Asia 2025

9 July 2025
A new edition of Speciality Food & Drinks Asia (SFDA) and Speciality Coffee & Tea Asia (SCTA), co-located with the second edition of SIGEP Asia, Singapore’s most-anticipated trade event for F&B, coffee, gelato, pastry, bakery, tea, pizza, chocolate and foodservice, returns to Sands Expo & Convention Centre from 16 to 18 July 2025. Held alongside Restaurant Asia, this year’s SFDA, SCTA and SIGEP Asia will feature a dynamic showcase of F&B artistry, coffee innovation and education. »

TSW 2026 Launches “Under Cover” Conference for the Greenhouse Cultivation Sector

8 July 2025
TSW 2026, the largest trade fair for fruit growers and vegetable producers in Central and Eastern Europe, is returning with a strong new feature – the “Under Cover” Conference, fully dedicated to the rapidly growing sector of vegetable production in greenhouses, tunnels, and vertical farming systems. This initiative responds to key market shifts: the increasing importance of year-round cultivation, climate change, new phytosanitary threats, and rising consumer expectations. »

Fruit Attraction 2025 reaches 90% occupancy and reaffirms world leadership

27 June 2025
Fruit Attraction, organised by IFEMA MADRID and FEPEX, will take place from 30 September to 2 October at the Madrid trade fair centre and has already reached over 90% occupancy three months ahead of the event. So far, 70,000 m² of exhibition space has been allocated, representing an 8% increase compared to the same period last year. Organisers are expecting more than 2,500 exhibiting companies and over 120,000 professionals from 150 countries to attend. »
PARTNERS