The new MAC FRUIT ATTRACTION China will take place in Shanghai

30 March 2017

Mac Fruit Attraction China has been created though an alliance of IFEMA and Cesena Fiera with VNU Exhibitions Asia. The event will take place in the framework of Horti China, a fruit and vegetable trade show to be held from 22 to 24 November 2017 at the Shanghai Convention & Exhibition Center of International Sourcing.

Organised by IFEMA and CESENA FIERA, two trade fair operators from the main fruit and vegetable producers and exporters, Spain and Italy, Mac Fruit Attraction CHINA will be a meeting point for Asian operators and the international fruit and vegetable trade. China has been identified as one of today's strategic markets for its potential for development, which will make this new platform a commercial opportunity where participating companies can form alliances with the Chinese market.

European Union exports to China in 2015 totalled 22,768 tons, with a value of 36.3 million euros. Apples and pears were the main products exported, totalling 5,399 tons, with a value of 6,211 million euros, followed by citrus fruits, with 4,278 tons and a value of 4,220 million euros. Within the EU, Italy, France and Spain are the main exporters to China. Spain was also the first country in the world to be authorised to export peaches to China in July 2016. Spanish plum, peach and nectarine exports to China in 2016 came to 815 tons and were worth 1.32 million euros. Last year, according to the data for the period until November, EU exports to China reached 31,298 tons with a value of 45.6 million euros.

Mac Fruit Attraction CHINA will take place in the framework of Horti China, a VNU Exhibition Asia event with four sections: Horti Seed, aimed at the seed industry; Horti Tech, which focuses on applied technology in production; IFresh, featuring the Chinese fruit and vegetable industry, and Mac Fruit Attraction CHINA, a trade show for international fruit and vegetable exhibitors.

Driven by the success of Mac Fruit Attraction MENA, which will be held for the second time from 22 to 24 April in Cairo, this will be an important step forward in IFEMA’s international strategy with Cesena Fiera, with what has become an established platform for internationalization in the fruit and vegetable sectors in their respective countries.

“I am extremely pleased with this alliance”, said Renzo Piraccini, president of MacFrut, “because it is a unique opportunity to expand in the great Chinese market”. It represents a step forward in our strategy to make Mac Fruit Attraction a platform for internationalising the fruit and vegetable supply chain in Italy”.

According to Raúl Calleja, director of Fruit Attraction, “Mac Fruit Attraction’s China edition will enable us to continue expanding out international network, establishing Mac Fruit Attraction as the main tool for the global fruit and vegetable trade, because of its capacity to foster meetings between the supply and demand in strategic places, all over the world".

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