Macfrut's new format for B2B presentations

In the large entrance hall of the Rimini Expo Centre, exhibitors will showcase innovations in new and original ways to buyers and operators of the sector with presentations, show cooking and talk shows.
At the 2015 edition of Macfrut, the Fruit & Veg Fantasy show will bring exhibitors and their innovations in contact with international buyers and journalists with talk shows, presentations and show cooking. In short, this is the new format for the B2B meetings presented by Macfrut, the international exhibition of the fruit and vegetable sector, which will be held from 23 to 25 September at the Rimini Expo Centre. 
The large entrance hall of the trade fair centre will host the Fruit & Veg Fantasy Show. After being tested in May by consumers during the Rimini Wellness trade fair with successful results, the initiative will take place, once again, at Macfrut with a focus on B2B meetings. Product innovations, previews of new products for the Italian and foreign markets, and entire ranges of supplies will be showcased and presented directly to buyers and journalists from all around the world.

This will be an original and interactive way of coming into direct contact with innovative products, new packaging solutions and new mergers in the Italian fruit and vegetable sector. 

The space dedicated to the Fruit & Veg Fantasy show will feature a large screen, plenty of seating and a fully equipped kitchen. Presentations will be mainly aimed at Italian and foreign buyers in the large-scale retail trade and retail sector, the HORECA sector, and all the operators interested in fruit and vegetable departments. This will be a great opportunity for exhibiting companies who intend to showcase their innovative products during the trade fair. 

Thanks to the strategic agreement with Unicredit, Macfrut 2015 will be attended by a large number of buyers in the large-scale retail trade coming from Eastern Europe and major non-European countries. The leading international newspapers in the industry will also be attending.

Foto, press release: Fruitecom Srl

Read more:

Trade registration open for Fruit Attraction 2024 and LIVEConnect

10 June 2024

Professionals from the fruit and vegetable sector can now purchase their visitor passes to attend the 16th edition of Fruit Attraction. The fair, organised by IFEMA MADRID and FEPEX, will be held from 8 to 10 October and will once again bring together the entire community of the world's fruit and vegetable industry in Madrid. Fruit Attraction offers different entry options to suit the needs of the visitors. From the professional one-day pass (daily) or a three-day pass (permanent). »

Food Africa and pacprocess MEA 2024: A Convergence of Industry Giants to launch in December

9 June 2024

With a legacy of successful editions, Food Africa and pacprocess MEA are gearing up for their most ambitious events yet. Exhibitors will have unmatched opportunities to connect with industry leaders and explore the burgeoning markets of Africa and the Middle East. As Africa's population is projected to soar to 2.5 billion by 2050, the food and beverages sector is witnessing an unprecedented boom. »

Better Brews, Bigger Stage: Singapore National Coffee Championship returns to Speciality Coffee & Tea Asia, to be hosted at first-ever SIGEP Asia

8 June 2024

The next edition of the Singapore National Coffee Championship (SNCC) returns from 26 to 28 June 2024 at Speciality Coffee & Tea Asia (SCTA) held at Sands Expo & Convention Centre Singapore (Halls D, E and F). SCTA is now part of the inaugural SIGEP Asia, the first-ever Asian edition of the world’s leading Italian international artisan gelato, pastry, bakery and coffee trade show SIGEP, »