BASF raises the flag of flavour at a Business Trends for Experts event targeted at exports
16 July 2021
The multinational, which leads the watermelon market in Europe, is introducing new concepts to its melon line, such as the Pearl range which features cantaloupes that show their optimum point of readiness to eat, as well as promoting its line of mini Christmas melons for the export market, among others. “BASF is a firm advocate of flavour”. This was the categorical statement from Enrique Ballester, BASF’s Account Manager for melons