Fi Global CONNECT: sharing ingredient innovation and expertise virtually from around the world

22 February 2021

With its virtual event series Fi Global CONNECT, show organizer Informa Markets unitesinternational experts from across the ingredients industry. The “Regions in the Spotlight” event kicks off in April and will be followed by two more themed events in June and September, focused on health ingredients and plant-based ingredients. Fi Global CONNECT offers exhibitors and participants the chance to showcasetheir products, make new contacts, learn about trends and innovations, and broaden their market knowledge.

From12-23 April,companies from all over the world will present their ingredients, technologies and services to an international audience. Anextensive agenda of live and on-demand sessions promises cutting-edge insights into regional markets, along with their specific trends and regulatory particularities. FMCG Gurus will be joining as the Key Content Partner, providing market insights on various regions. Other expert speakers from organisations such as Rabobank, EAS Strategies and The Good Food Institute India will share information on the different markets and their regulatory landscapes.

Key to the event isa collaboration between the regional teams of Fi Europe, Fi North America, Fi South America,Fi Africa, Fi India, Hi Korea, HiJapan, Hi& Fi Asia-China, Fi Asia and Fi Vietnam trade shows.

Thanks to intuitive chat and video meeting functions, exhibitors and attendeescan make the most of extensive networking opportunities, with up to 10,000attendees from across the F&B industryexpected to attend “Regions in the Spotlight”.

Sinem Zeybek, Fi Global Brand Manager, comments, "The food industry is thoroughly globalized, not only in supply chains and raw material sourcing, but also when it comes to the exchange of ideaswhen meeting face-to-face. But sadly, the year 2020 put a stop to networking in person. That's why I'm even more pleased that we have launched Fi Global CONNECT, a series of events where such vital and international exchanges can succeed virtually. Our experienced teams from all over the world will ensure that exhibitors and participants alike can benefit from this opportunity in the best possible way."

Future spotlights on functional and plant-based ingredientsFrom 14 to 18 June, a dedicated online event will focus on the growing global market for ingredients with added health benefits. “Health Ingredients in the Spotlight”will highlight functional foods and dietary supplements, including ingredients for immune and intestinal health, and active and performancenutrition.There will also be solutions for making products healthier – from ‘Free From’andsalt and sugar reduction, to transparency and sustainability.

Similarly, "Plant Based Ingredients in the Spotlight" (13 to 17 September) will offer manufacturers of plant-based ingredients an international platform and extensive programme of lectures and expert panels. Exhibitors can showcasetheir ingredients and innovations, such as proteins, carbs and fats. Furthermore, solutions to optimize the taste, texture and nutritional value of plant-based foods will also be presented.

Katrin Wagner │ akp public relations

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