![](img.php?file=upload/2021-02-20-civ.jpg&mw=750)
CIV research develop the new REDPOP® apple - sweet, juicy and eco-friendly
26 February 2021
“We are proud that our CIVM49* - RedPop® was chosen by VOG, which has already started the cultivation, and VI.P (which intends to start in the near future) from among dozens of varieties from all over the world", with these words the president of CIV-Consorzio ItalianoVivaisti, Pier Filippo Tagliani, commented on the online presentation of the three new apple varieties organised by the two South Tyrolean consortia within the Apple Summit 2021, under the motto “Tasty Trend³”.CIV variety manager Marco Bertolazzi, who took part in the online presentation, summarises the highlights of the new variety:CIVM49* RedPop® is aesthetically very pleasing, of medium size and homogeneous shape, with an intense, bright red colour, which is constant and uniform in all the different growing areas, including those in the foothills.
It is characterised by its crisp, firm flesh, great sweetness and surprising floral aroma on the palate. CIVM49* is an easy-to-manage variety, suitable for modern growing and last but not least, it is scab-resistant. Thanks to this, the number of treatments required can be reduced, thus enhancing the sustainable and environmentally friendly production already pursued in South Tyrol and fully meeting the quality standards expected by the market and which the South Tyrol fruit-growing sector can provide in terms of taste, sustainability and environmental care.
RedPop®discovered the perfect growing location in South Tyrol, one of the world's best apple growing areas. In this area, VOG and VI.P - important consortia in the production and marketing of apples - believed in CIVM49* RedPop®, acquiring from CIV the exclusive right to produce and market it across Europe and neighbouring countries.Finally, Mr Bertolazzi concludes "The new variety summarises the goals of CIV's varietal innovation programme: superior organoleptic characteristics of the fruit, excellent agronomic performance and greater environmental sustainability".CIVM49*has already been introduced in the most important apple-producing countries (USA, Chile, Australia, South Africa and New Zealand), where the CIV has established nursery partnerships and commercial projects over several years.Finally, Mr Tagliani concludes “In these territories, we are open to hear expressions of interest from companies interested in developing global projects for this new promising variety”.
Read more:
![](img.php?file=upload/2024-05-06_fa.jpg&w=236&h=120)
Last spaces available to exhibit at Fruit Attraction
12 May 2024
Fruit Attraction, the key event for all professionals in the fruit and vegetable sector, will open its doors at IFEMA Madrid from 8 to 10 October. Don't miss the opportunity to take part as an exhibitor; join the leaders in the sector and boost your business. Who visits Fruit Attraction?
Producers and product processors
Importers and exporters
Wholesalers and traders
Retail and distribution channels
Transport and logistics
Horeca, services and others. »
![](img.php?file=upload/2024-05-10_macfrut1.jpg&w=236&h=120)
Macfrut, Daily May 10th
10 May 2024
Focus on mango, the new frontiers of rootstocks, varietal innovation in horticulture and business opportunities with Namibia. The events of the last day of the fair. Focus on mango from the Dominican Republic, the new frontiers of rootstocks, the varietal innovation chain in horticulture and business opportunities with Namibia. Many events on the last day of Macfrut (May 10th), once again a crossroads on the global future of fruits and vegetables. »
![](img.php?file=upload/2024-05-09_macfrut1.jpg&w=236&h=120)
Macfrut, Daily 9th May
9 May 2024
On the second day of Macfrut, the international fair for the fresh produce sector taking place until tomorrow at Rimini Expo Center, the spotlight is on innovations in biosolutions and varietal research in the table grape sector. The Agricultural Transformation Program of the Democratic Republic of Congo was also presented. The Democratic Republic of Congo has very high potential and aims to launch partnership opportunities for Italian and European companies wishing to invest in the African state. »