PERU PARTNER COUNTRY OF MACFRUT

Peru will be the Partner Country of Macfrut 2016. After attending the last edition with a stand sponsored by the Ministry of Foreign Trade with the presence of several fruit and vegetable exporters, Peru will be a protagonist of the 2016 edition of Macfrut, the international trade fair for the fruit and vegetable sector organised by Cesena Fiera, to be held from 14 to 16 September in the pavilions of Rimini Fiera. It will be not only an exhibition but also an opportunity to focus on the market, with show cooking and events to promote fruit and vegetable produce from Peru and its major fruit and vegetable producers. All this has been organised in collaboration with Promperù.

With a 6.1% GDP growth rate in the last decade and a 5.5% forecast for 2016-2017, Peru is one of the most dynamic countries in South America.
The fruit and vegetable sector plays a key role in this development. In fact, in 2015, Peru's fruit and vegetable production exceeded 8 million tonnes. Peru is a world-leading producer and exporter of artichokes and asparagus. Moreover, it is one of the world's leading exporters of table grapes, organic bananas, avocados, small fruits, citrus fruits and mango.
Peru exports mainly to the USA, Asia and Europe, in particular the Netherlands, the UK and Spain. There is also a growing interest in the Italian market, in fact, over the last five years there has been an increase in trade by about 15% per year.

"Peru is one of the most interesting countries in the international fruit and vegetable industry," says Renzo Piraccini, President of Macfrut. "In the last few years, thanks to extremely favourable pedoclimatic conditions and substantial foreign investments, its production has grown considerably. We are therefore honoured that Peru, which last year was able to experience the relaunch of Macfrut, has accepted, this year, our invitation to be the trade fair's Partner Country. Leading associations and major fruit and vegetable producers from Peru will be attending the event. This proves that there is a growing interest in the exhibition and Italy as a target market for Peru's produce but also in importing packaging and innovative technologies, a field in which we are world leaders."

Elena Vincenzi and Stefania Duminuco
International press office of Macfrut
c/o Fruitecom

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