IFE 2017 Teams up with two of the Biggest Industry Associations to Challenge Attitudes Towards Frozen Food

31 January 2017

With so much to see and do at IFE 2017 (The International Food & Drink Event), visiting buyers will really welcome the chance to “chill out” at the Ice Café…

British Frozen Food Federation (BFFF), Craft Guild of Chefs (CGC) and the organisers of IFE, Fresh Montgomery, have collaborated to create a pop-up Ice Café at the event aimed to showcase how fantastic frozen food can be.

Sponsored by Bidvest, the pop-up café will challenge perceptions of frozen food across both the foodservice and retail markets. The interactive Ice Café will serve great tasting meals daily between 11:30am and 3:00pm at stand 2750, located opposite BFFF’s Lounge in the Grocery section.

Between the 19 to 22 March, some of the CGC’s top chefs will cook-up a range of authentic bowl food recipes including stroganoff, honey and lime prawn stir fry and cod loin served on a bed of ratatouille.

2017-01-31-ife_1663.jpg

Chefs Lee Maycock, National Chairman of CGC, Jason Gordon and Steve Walpole will create inspired dishes using quality frozen ingredients. The audience can sample the freshly prepared meals while the chefs encourage discussion about how caterers, chefs and retailers can create tasty, nutrient rich and sustainable cuisine from frozen.

Event Director, Soraya Gadelrab commented: “We are proud to be collaborating with these two well respected associations in the food and drink industry to bring the Ice Café to IFE. The Ice Café is very topical as the increasing pace of consumer lifestyles means convenience is more important than ever. Frozen as a category can play a key role in many areas, but above all we want to demonstrate that it tastes great!

Overall, the purpose of IFE’s first pop-up is to help raise awareness of the advantages of cooking with frozen produce including budget, flavour and ease of use without compromising on menu quality. Frozen ingredients also play an important role in effective management of food waste, which is a critical issue to the whole industry. Visitors can find out more on reducing food waste at Waste Works, the UK’s only waste and sustainability event for the food industry which will be co-located with IFE 2017. We’re looking forward to opening the doors to the Ice Café at 11:30am on the 19 March at ExCeL London and hope to see you there.”

Register now via the IFE website (www.ife.co.uk) for your free entrance badge and avoid paying the £25 on-the-door charge.

Don’t forget to follow the action on Twitter @IFEexhibition using #IFE17 and #IFEintro, @BFFF_Tweets and @Craft_Guild to make sure you don’t miss anything.

2017-01-31-ife_3_--1609.jpg

Read more:

Macfrut Academy, a new video lesson on the Chilean cherry

23 October 2024
The Chilean cherry supply chain is the focus of the new episode of Macfrut Academy, the innovative platform promoted by Macfrut, the international fruit and vegetable fair scheduled in Rimini from May 6 to 8, 2025. Appointment on Thursday, October 24, at 5 p.m. (Italian time) for the video lesson dedicated to one of the world's leading cherry production sectors. More in detail, the episode focuses on post-harvest process, with a focus on the technologies that enable the export of 90% of this fruit globally. »

Packaging: Plastic packaging for fruit and vegetables, a necessity for the supply chain.The PPWR, an unworkable regulation

21 October 2024
The European Regulation on Packaging and Packaging Waste (PPWR), adopted by the European Parliament on April 24th, significantly impacts the fresh fruit and vegetable supply chain, particularly where it bans the use of plastic packaging. European fresh fruit and vegetables are already sold loose 50% of the time, and the plastic packaging used in this sector represents only 1.5% of all food packaging. »

Fi Europe gears up for its best edition yet

19 October 2024
Fi Europe is gearing up for its biggest and best year ever. From 19-21 November 2024, Messe Frankfurt will host the leading global event for food and beverage ingredients. More than 1,500 exhibitors and a programme of expert presentations will showcase innovation, share insights and foster business relationships. Over 25,000 visitors from 135 countries are expected to attend and exhibitors will include ABF Ingredients Group, Azelis, Brenntag Holding GmbH, Cargill, Fonterra and Prinova. »
PARTNERS