FRUIT ATTRACTION 2017

Companies are choosing the Smart Agro space as a showcase to exhibit their latest advances in Technology Solutions for the fruit and vegetable sector.

Around 30 companies have chosen to exhibit at Smart Agro at Fruit Attraction 2017, a new area in Hall 8 that will drive technology, knowledge and innovation for more precise, efficient, profitable and competitive agriculture.

From 18 to 20 September, exhibitors participating in Smart Agro will offer solutions from farming to final marketing to consumers: Apps, drones, software / hardware, IoT, BigData, ERPs, monitoring, automation, robotics, sensors, field notebooks, digitalisation, with the aim of increasing productivity, food quality and safety; to improve added value, equity and the flexibility of the agri-food chain; efficient and sustainable use of natural resources; as well as to improve strategic intelligence systems and aid in decision-making.

In addition to all these benefits, the Smart Agro Forum will host a full programme of professional seminars  with fascinating content, such as "Big Data" in the agricultural sector: decide and act with precision based on far more data, organised by Hispatec; SmarTemp: integral system for monitoring and control of the Cold Chain, by Aicox Soluciones S.A.; A new solution of detection and protection against hail, courtesy of Zaragozan Pyrotechnics; Digital Agro: Efficiency for fruit processing plants , coordinated by Digitalizarte S.L.U.; The digital transformation of the agri-food company, by Gregal Soluciones Informáticas; IOT + Agriculture = Precision Farming, organised by Argotec Ingeniería.

The International Trade Show for the Fruit and Vegetable Industry, in addition to being the indispensable tool to position products in the international market for fresh produce, is a space reserved for innovation and maximum optimisation of the profitability of the fruit and vegetable companies.

Organised by IFEMA and FEPEX, the ninth version of the trade fair will take place from 18 to 20 October in Halls 5, 6, 7, 8, 9 and 10 at Ifema. Once again, this year, the sector is committed to this top-level business event, which in eight years has succeeded in positioning itself at the forefront of the international fruit and vegetable trade, with more than 1,500 participating companies and 60,000 trade visitors from 110 countries.

Read more:

Andalusia, Guest Region at Fruit Attraction 2024

26 September 2024

Andalusia will be participating as a Guest Region at the 16th edition of Fruit Attraction. The Regional Government of Andalusia, through the Regional Ministry of Agriculture, Fisheries, Water and Rural Development, aims to promote the regional agri-food sector, standing out as one of the main sponsors for the third consecutive year. The fair, which is taking place from 8 to 10 October at IFEMA MADRID, will be hosting professionals from the entire value chain of the fruit and vegetable sector, in which Andalusia stands out as a world leader. »

Blue Whale® takes to Fruit Attraction its commitment to the consumer

26 September 2024

The French collective presents the results of its international study on consumer habits and preferences. Sustainability, diversification and varietal innovation, the cornerstones of its growth strategy. Once again this year, the leading French cooperative Blue Whale® will be exhibiting its value offer at the Fruit Attraction trade fair from 8 to 10 October in Madrid. On this occasion, it is doing so with a 130m2 stand in Hall 6 Hall C07, and a clear vision for the future: to place consumer desires at the heart of its development plans. »

The avocado will be the star product at Fruit Attraction

25 September 2024

In addition to the presentation of the Interprofessional Organisation of Avocado and Mango at Fruit Attraction, the day before the start of the fair, on Monday 7 October, the World Avocado Organization, Asociafruit -Spanish Association of Producers and Exporters of fruits, dried fruit, vegetables, flowers and plants of Andalusia-, Aecam -Association of Avocado and Mango Marketers- and Cooperativas Agro-Alimentarias will be holding the Global Avocado Congress, to help to continue positioning the avocado at an international level. »